Tech Companies, Songwriters Compete Over Copyright Reform
November 30, 2014
In-house counsel for eBay Inc., Google Inc. and the National Music Publishers' Association agreed last month that the U.S. copyright system needs improvement, but they offered different views about how to approach reform.
Analyzing Advertiser Liability for Blogger Reviews
November 30, 2014
This holiday shopping season, millions of Americans will look to their social media friends or favorite bloggers for advice when deciding which gifts to buy. And with over 42 million blog sites in the United States alone, there are plenty of "peer" opinions to consider. But are consumer-generated product-related reviews or commentary always the mere opinion of the person posting them, as many readers may believe?
When Clicks Don't Count
November 02, 2014
There's a lot of allure when it comes to viral content. The thought of law firm marketing whizzing through the Web, without cost to the firms, is enough to make a person cry. But the attempt to make something go viral can actually backfire.
Marketing Tech: Maximize Your Content Marketing Efforts
November 02, 2014
Keeping up with the demands of a law firm content marketing strategy is almost as challenging as running a marathon. Many law firms find they are highly motivated at the start, but run out of steam after a few months.
The Brave New World Of Internet Copyright Trolls
November 02, 2014
Copyright trolls are in the business of acquiring the right to bring lawsuits against alleged infringers and threatening to file copyright infringement claims in order to induce rapid settlements against large groups of defendants.
Do We Need #consent?
November 02, 2014
While numerous companies now maintain an active presence on Twitter, the extent to which brands can lawfully interact with other Twitter users for advertising and similar commercial purposes is still not yet clearly defined and, consequently, the legal risk associated with each tweet is not always properly weighed before a promotional social media campaign is launched.
Social Media Invades and Modernizes Employment Practices
November 02, 2014
While there are not currently any laws in the United States forbidding employers from gleaning information from social media ' whether during the hiring process or at any point in the employment relationship ' improper use can get them into trouble.
Rocket Matter Case Study
November 02, 2014
Each system reviewed had features that raised the interest of at least one of our testers. Overall though, the most effective criteria we applied was: "Does it work for us?" Did the product function as promised and fit with the way our users envisioned themselves using the system? And I must emphasize the word envisioned because this move was such a departure for some that it was unlike anything they had experienced before. Ultimately, we determined that system to be Rocket Matter.
The Copyright Office's Revised Compendium's Views on Digital Content, Copyrightability
November 02, 2014
Much has been written about the so-called "monkey selfie" and the dispute about whether nature photographer David Slater owns a photo snapped by a macaque monkey. As entertaining as that story is, there are more practical and far-reaching consequences that arise out the Copyright Office's overhaul of its standards and practices. This is especially true for the type of digital and Internet-based businesses and technologies that operate on the entertainment industry landscape.
