VOICE OF THE CLIENT
June 06, 2011
VOICE OF THE CLIENT - Comments made by in-house counsel at ALM's recent MARKETING AND BUSINESS DEVELOPMENT LEADERSHIP FORUM: 1. Most don't bother to look at RFP Responses. 2. They want to see you in settings where you "show your stuff." 3. In person opportunities include: A. Presentations at conferences B. In front of them in small groups, such as lunch/dinner tables at conferences, or small forums at various meetings. C. For client retention, it's not enough to…
HOW LEGAL MARKETING WORKS: A QUICK PRIMER
June 01, 2011
Professional services marketing is not a litany of mechanics. It's a process that's designed to bring a firm and its prospective clientele together. More than just accumulating clients, the effective marketing program helps shape and secure a practice that's relevant to the dynamic needs of both the firm and the clients it serves.
In the Marketplace
May 27, 2011
Highlights of the latest equipment leasing news from around the country.
Lease Accounting Project Update
May 27, 2011
The high volume of comment letters (781) and numerous outreach meetings had common criticisms, causing the FASB/IASB Boards to re-deliberate issues in the Leases Project Exposure Draft.
Erratum
May 27, 2011
In last month's Bit Parts column, the Goldberg v. Cameron, 05-03534, case was decided by the U.S. District Court for the Northern District of California.
Bit Parts
May 27, 2011
Attorney Fees Award Reversed in 'Independent Creditor's' Suit Against Video Distributor<br>Prevailing Defendant Can Get Attorney Fees, Whether or Not Plaintiff Has Registered Copyright in Dispute<br>Summary Judgment Denied on Whether Distribution Cease-and-Desist Letters Are Privileged
Legal Counsel in Acquisition of CKX
May 27, 2011
Three top Am Law 100 listed firms have advised on Apollo Global Management's $510 million announced acquisition of U.S. entertainment company CKX, owner of television shows like American Idol and So You Think You Can Dance.
Acquiring an Entertainment Practice Helps Downsized Firm
May 27, 2011
The economic downturn that began in 2008 has been called a "100-year flood" for the legal profession. Layoffs, downsizing and even disappearing firms became common as lawyers sought to survive. The entertainment bar looked for workable survival strategies, too. This article focuses on a law firm that, with income shrinking, nevertheless increased its entertainment practice as a way to stabilize and grow.
