The Arcane Art of Managing Marketers
September 18, 2009
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…
A New Beginning
August 27, 2009
Thinking of law school as an assured meal ticket or as simply a safe harbor in which to weather the economic storm is probably not appropriate in today's world, particularly given the substantial debt that law students typically incur in order to pay for their education," notes a prominent law school dean.
Shopping Spree!
August 27, 2009
In last month's issue, we began a discussion of a vexatious practice of some matrimonial litigants: They consult with attorneys whose services they have no intention of engaging simply to disqualify them from being able to represent their spouses. Attorneys affected by such "serial consulters" need to know what their options and obligations are.
Gaining Confidence in Alternative Billing
August 27, 2009
Firms that model matter planning scenarios provide their partners and business development staff with the crucial ability to gauge up front how different approaches to pricing and staffing will affect profitability. Modeling allows firms to make adjustments before making their bid ' and therefore price alternative billing arrangements with confidence.
Tax Discounts on Valuations of Pass-through Entities
August 26, 2009
In the area of business valuation, the experienced practitioner should know as much, if not more, of the lingo than the competition. The seasoned attorney will know enough to size up his/her expert so the court does not dismiss a valuation as inherently unfair.
The Call No Attorney Wants to Make
August 25, 2009
When should an attorney confess his mistakes to those he fights for? The answer is not always easy, and a lawyer's inclination to admit wrongdoings might depend on how he perceives a client.
Invest in Next Gen X Leaders Now!
August 25, 2009
It certainly seems like investing in next generation leaders, to engage them in making them the best they can be, needs to be a high and urgent priority for any law firm that intends to survive and thrive now and in "the new normal." Here's how.
Mentoring Tomorrow's Law Firm Leaders
August 25, 2009
In today's tepid economy, maintaining client services is sometimes off balance with the skillful practice of law or the recruitment of new talent; the defining dynamic frequently falls on the shoulders of firm leadership. These fundamental concepts needn't be compartmentalized. This delicate balance deserves a dialog with all firm members and firm clients.
Redaction on Pricing Legal Services
August 25, 2009
The article herein takes the discussion of alternative billing a step further with information from Association of Corporate Counsel (ACC). How does a law firm or in-house counsel do it and what steps can taken to create a competitive advantage with alternative billing?
