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The Business of Branding: Happy Alums
September 30, 2010
Beginning with this issue and appearing bi-monthly, we welcome Moir' Marketing Partners as regular columnists for The Business of Branding.
Technology in Marketing: The State of Law Firm e-Mail Marketing
September 30, 2010
E-mail marketing offers law firms a professional way to proactively remind clients and other contacts about a firm's experience and expertise. Here's how to measure good results.
Verdicts
September 30, 2010
Recent rulings of key importance.
Movers & Shakers
September 30, 2010
Who's doing what; who's going where.
Med Mal News
September 30, 2010
Recent news events for your review.
Drug & Device News
September 30, 2010
All the latest you need to know.
Medical Malpractice Litigation and 'Never Events'
September 30, 2010
In last month's issue, the authors discussed the concept of "Never Events": things that should never occur absent negligence in hospitals or other health care settings. The discussion concludes herein.
Liability Risks Hamper Clinical Trials
September 30, 2010
In last month's issue, the author noted a systemic problem with the distribution of risk during drug clinical trials. Although clinical trial sponsors invariably carry insurance, their coverage may not pay for all of the damages suffered by trial participants. This can leave doctors and hospitals at risk.
When Technology Enters the Courtroom
September 30, 2010
In the recent appeal of a jury verdict in a medical malpractice case, the unsuccessful plaintiff challenged a judge's refusal to allow his counsel to conduct Internet searches of potential jurors during <i>voir dire</i>.
Guarantee Alternatives to Improve Your Close Rate
September 30, 2010
If you are providing financing or bonding to small and mid-sized businesses, your firm will likely require personal guarantees from the principals of the client company. A competitive strategy to soften the perceived impact to those making the guarantees and to allow your company to mitigate its risk may be one of the keys to winning new business.

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