Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search


At 60 Billable Hours Per Week, You Have No Friends
December 22, 2010
Unlike the attorney classes of five years ago, the latest class of attorneys is feeling less pampered and is prepared to immediately accept firm productivity expectations. But are they happy?
Leading in a Time of Change
December 22, 2010
It is during this time of great upheaval that the need for leadership is greatest.
RFPs ' What's Important in 2011?
December 22, 2010
In 2010, law firms received on average three times the number of RFPs than they received in 2007. This means much more work for high-level partners and law firm marketers.
What Are Law Firms Doing to Develop The Next Generation?
December 22, 2010
It's a brand new year. What are law firms doing to develop the next generation of successful lawyers and rainmakers in 2011 and beyond?
Developing Client Loyalty Brings Both Firm Growth and Client Value
December 22, 2010
Today and in the future, a successful law firm's culture must include investment in the business-development sales engine. While classical marketing investments continue to be needed, they are no longer enough.
Get on the Winning Side of Alternative Fee Transactions
December 22, 2010
Marketers at mid- to large-sized firms can win more business from major corporate clients by offering alternative fee arrangements ("AFAs") ' despite the bipolar response of companies to them.
Think Big Picture for Firm Pitches
December 22, 2010
At a time of great debate on traditional versus social media and the best means of contacting prospective clients, it is worth examining the essentials of successfully pitching a reporter on your law firm's news.
ACC Value Challenge
December 22, 2010
We have all heard about the ACC Value Challenge and much has been done to help in-house counsel close the gap between legal budgets and value received from law firms.
Legal Times, They Are a'Changing
December 22, 2010
The year 2010 was another challenging one for the legal services community nationwide, though there have been some signs of stabilization.
Letter from the Editor
December 22, 2010
A Note from the new Editor-in-Chief of Marketing the Law Firm

MOST POPULAR STORIES