Don't Be Content with No Content Strategy: A Law Firm Content Strategy Primer
August 01, 2019
While it's great to create a ton of content, without any kind of plan or guide, your content (and messaging) is all over the map. In order for your content to have real impact and to effectively support your firm's business development goals and objectives, you need to have a "content strategy."
Law Firm Diversity Roundtable
August 01, 2019
Creating an Environment Attractive to Diverse Lawyers Where They Can Rise to the Leadership Level
A roundtable discussion with four prominent leaders in law and recruiting who weigh in what firms are doing — and can do — to create environments that are attractive to diverse lawyers and enable them to rise to the leadership level.
9 Ways You Could Be Hindering New Business Efforts
August 01, 2019
Nine ways you may be hindering your efforts to win new legal business, and a few ideas on how subtle improvements can maximize both success and overall win rates for firms and attorneys.
Players on the Move
August 01, 2019
A look at moves among attorneys, law firms, companies and other players in entertainment law.
Key Ways to Avoid Negative Publicity
July 01, 2019
Marketing professionals have a responsibility to do their best to protect the brands of their employers. And part of that responsibility means avoiding, limiting or addressing, to the extent possible, any negative or damaging publicity. While there are nuances within each industry that determine what can and can't be done in this effort, there are some universal strategies I think work well.
Competitive Intelligence: What Is Your Dashboard Report Telling You? Chances Are, Not Much.
July 01, 2019
Until recently, most law firms operated with a cadre of legacy operating systems, financial platforms and reporting technologies from different manufacturers that have no mechanism for connecting with each other, let alone automatically extracting and updating data points between systems. The disparate nature of these technologies has exacerbated the struggle to leverage data and display results in a reporting mechanism that helps direct the firm's decision-making.
Leadership In Law: Leadership for the Strong
July 01, 2019
Law firms have many leaders. Yet in many cases, no formal leadership training takes place, leaving others in their groups or offices performing at less than optimal levels and on their own to get the job done often feeling pressured and stressed. Here are some tips to help partners who lead operational teams, offices, practices, departments, or the firm itself, to implement for leadership impact that books and professors don't seem to directly address.
