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We found 6,296 results for "Marketing the Law Firm"...

'Professional Development:' Those Were the Days: Lessons from Silicon Valley's Marketing Culture
July 01, 2018
There were elements of the corporate culture in the early Dot-com years that helped shape my perspective on the critical role marketing could (and should) play in driving tangible and bottom-line business results. Those shaping influences, when applied to law firms, can help us legal marketers realize even greater returns for our internal and external clients.
General Data Protection Regulation: Defense or Offense?
July 01, 2018
Ostensibly, GDPR's mission is to strengthen and unify the EU's protection of online privacy rights and promote data protection for citizens of the 28 countries currently in the EU. In the global economy, however, GDPR serves as an alarm to all countries with business flowing across Europe and well beyond. Where business flows, data follow.
Will Law Firms Be Ready When the Next Recession Hits?
July 01, 2018
<b><i>The Bottom Is Eventually Going to Drop on the U.S. Economy, and Many Law Firms Won't Be Positioned to Handle the Fallout</b></i><p>No economic expansion lasts forever. That's a hard-and-fast truth of macroeconomics, one that's on the minds of certain law firm leaders.
Trump Administration Bars SBA Loans to Cannabis Industry Support Businesses
July 01, 2018
The U.S. Small Business Administration updated its standard operating procedures to prohibit providing loans to both marijuana- and hemp-related businesses and businesses deriving any gross revenue from sales to marijuana-related businesses (MRBs) including those providing lighting, hydroponic equipment or testing services.
'Marketing Tech:' How Law Firms May Ensure Social Media Compliance
July 01, 2018
How can law firms ensure social media compliance? What are the rules and restrictions to creating profiles, publishing content and communicating with prospects and clients? This article answers these questions and provides tips to help firms create a sound social media policy.
IP News
July 01, 2018
A Split Federal Circuit Panel Finds That Petitioner Has Standing to Challenge PTAB's Final Written Decision and That Petitioner Properly Submitted Evidence on Reply<br>Federal Circuit Rejects Patent Owner's Time-Bar Defense Based on Privity<br>Federal Circuit Finds That District Court May Rely on a Ground Not Raised by Any Party in Granting a Motion for Summary Judgment of Invalidity
The Topography of a Strong Attorney Biography
June 01, 2018
<i><b>Part Two of a Two-Part Article</i></b><p>In addition to ensuring that a bio focuses on “the right stuff,” it is essential that the bio be both search engine and social media friendly.
Prospering in the 'New Normal'
June 01, 2018
<b><i>Raising Costs and Declining Demand are Sapping Profits</b></i><p>The “New Normal” of today is one in which raising operating costs, associate salary increases, and reduced realization rates coupled with AFAs and demands from corporate counsel for reduced rates are sapping firm profits and there is no relief on the horizon. Law firm leaders, seeing current conditions, should be asking if there is a better way.
How Cyber Threats Affect Law Firm Marketers
June 01, 2018
Even though law firms don't generally manage retail-type websites, they are far from immune to cyber threats. In fact, firms are prime targets for cyber criminals.
The Power of Certifications in Legal
June 01, 2018
<b><i>Part Two of a Two-Part Article</b></i><p>Professionals in e-discovery and privacy, including lawyers, are hungry for growth opportunities and may be ripe to transition into certain security-centric positions; however, the security job landscape is far more expansive and far less commoditized than ESI or privacy — for now. Part Two provides a road map for how certifications can assist an individual or an organization in reinventing, repurposing, creating or maintaining cybersecurity talents.

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • The Stranger to the Deed Rule
    In 1987, a unanimous Court of Appeals reaffirmed the vitality of the "stranger to the deed" rule, which holds that if a grantor executes a deed to a grantee purporting to create an easement in a third party, the easement is invalid. Daniello v. Wagner, decided by the Second Department on November 29th, makes it clear that not all grantors (or their lawyers) have received the Court of Appeals' message, suggesting that the rule needs re-examination.
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  • The Article 8 Opt In
    The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
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