JACK NICKLAUS ON LEGAL SALES
September 23, 2009
JACK NICKLAUS ON LEGAL SALES - One of the greatest professional golfers, Jack Nicklaus, was once asked how he would describe his style of play. "Grip it and rip it" was the answer. His focus was so strong, and his swing so well trained, that he did not need to spend time moving his feet, practicing his swing, staring down the fairway, etc. He had his target and went for it. The message here for law…
US Tennis Open Upsets are a Lesson in Lawyer Business Development
September 18, 2009
US TENNIS OPEN UPSETS ARE A LESSON IN LAWYER BUSINESS DEVELOPMENT Because it is the fourth and final stop on the Grand Slam tennis tour, the US Open is one of the nation's most watched tournaments. It also tends to be dominated by the best of the game. This year, however, many of the top seeds were upset. Sharapova, V. Williams, Roddick, Federrer were al knocked out of contention for the top prize. But these types of…
The Arcane Art of Managing Marketers
September 18, 2009
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague'
The Arcane Art of Managing Marketers
September 18, 2009
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…
The Arcane Art of Managing Marketers
September 18, 2009
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION
September 04, 2009
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION Hard to believe it's Labor Day weekend already - time to celebrate another passing summer, for the kids to head back to school, and of course, to recognize hard working men and women. For lawyers, focusing on sales and client retention, celebrating your contributions is important - but often overlooked. While you're celebrating Labor Day with family and friends, consider the legal sales benefits of celebrating successes with your clients.…
Mapping the Technical Terrain
August 28, 2009
In the filing of a patent application, the patent agent or attorney is like the commanding officer conducting the battle. This "General" has specialized techniques for drafting and prosecuting patent applications and attempts to get the best patents issued for the client.
The Peer Review Pilot Program at the USPTO
August 28, 2009
The USPTO established the Peer Review Pilot Program (the "Pilot") to test whether "the organized collection and submission of documents together with comments by the public will produce better examination results by presenting prior art known by the public to the Examiner early in the prosecution." The USPTO is expected to publish a comprehensive report outlining the results and next steps.
