The Business of Branding: Find Your Nugget
        
      February 28, 2012
    
 Unless your firm is providing client service, in a way that's never been done before you will have to dig much deeper ' past the claims of superior client service, expertise, range of practices, cost-effectiveness, etc. ' to find that nugget upon which you can build your brand.
 
        Counsel Concerns
        
      February 28, 2012
    
 MALPRACTICE CLAIMS/CONFLICTS OF INTEREST<br>RETAINER AGREEMENTS/NOTICE-AND-CURE CLAUSES
 
        Bit Parts
        
      February 28, 2012
    
 Independent Creation Testimony Defeats Rap Riff Copyright Claim<br>Right to Percentage 'Equal to' Label's Net Receipts Doesn't Support Conversion Claim in Creedence Clearwater Digital Royalties Suit<br>'Substantial Value' Allegation in Implied Contract Case Not Enough to Meet $75,000 Amount in Controversy for Federal Subject Matter Jurisdiction
 
        Limits of CDA Immunity For Claims Based on User-Generated Content
        
      February 28, 2012
    
 This article concentrates on the scope of CDA immunity advertisers and entertainment companies that operate UGC campaigns may enjoy, limitations of the CDA in protecting against these claims and ways to structure UGC campaigns to minimize the risk of liability arising from unauthorized use of individuals' name, likeness and other personal attributes possibly included in UGC submitted as part of a sponsored UGC campaign.