Making It Run Isn't Running It
May 28, 2008
A favorite story about this is the lawyer who once said to me that if you're smart enough to be a lawyer, you're smart enough to do your own advertising. True, I said. And if you're smart enough to be a lawyer, you're smart enough to be a nuclear physicist ' but it doesn't make you one." Here's what managing is ' and is not.
The Place to Network: Blow That Curve!
May 28, 2008
Remember those kids in high school who blew the bell curve ' the overachievers? Those were the ones who asked for extra credit projects even when the rest of us were up to our eyebrows in the standard work requirements. Well, some of them grew up to be high-powered associates at law firms! Here's how to be one of them.
In the Spotlight: Preparing Form Leases for Mixed-Use Projects
May 27, 2008
As the construction of mixed-use projects continues to grow across the nation and globally, all parties involved must understand the dynamics of the project in which they are involved and how best to structure the relationships among the several parties, which will generally have divergent interests. The building block for this relationship will likely be a form lease.
<b>BREAKING NEWS:</b> CA Marriage Ruling Makes History
May 15, 2008
On a blast-furnace of a day when normally chilly San Francisco hit 96 degrees, the California Supreme Court enhanced its reputation as a trail-blazing institution on May 15 by giving gays and lesbians the right to marry. 'The California Constitution,' Chief Justice Ronald George wrote in the 4-3 ruling, 'properly must be interpreted to guarantee this basic civil right to all Californians, whether gay or heterosexual, and to same-sex couples as well as to opposite-sex couples.'
What's Going On Here?
May 05, 2008
We often tout customer/client service in our newsletters, particularly Marketing the Law Firm and Law Firm Partnership & Benefits Report, but in many other titles as well. Now and again I worry that we are over-pushing the concept; that maybe we should step back, because we all know that customer service is the backbone of every law firm, right? Apparently not.
Profitable Use of Associates
April 30, 2008
To evaluate its policies and procedures for associate recruiting, career development, and profitability, a firm must take stock of its current recruiting and associate career development program, assess its future needs, and set in motion a unified plan that involves all components of the organization.
Bringing Lateral Attorneys on Board: A Blueprint for Success
April 29, 2008
Part One of this article discussed the importance of personal ownership of the lateral integration process and the importance of a formal business plan for lateral moves. This second installment addresses the more specific elements of the business plan and other 'how's' and 'how not's' in the lateral integration process.
Local Search Marketing Strategies For Driving Clients To Your Web Site
April 29, 2008
Most people don't seek a lawyer until they need one. If they are buying real estate, suing someone, or have been arrested, then they need a lawyer fast. And when these prospects need a client fast, they turn to the Internet to find one. To get your share of these motivated prospects and turn them into clients, you will need to develop a comprehensive Search-Engine Marketing ('SEM') strategy. An effective SEM campaign ' combined with local search engines ' can reach new clients you're seeking and help you further develop new content for your site that keeps them coming back.
