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Rulings in Artist, Producer Digital Royalties Cases
March 30, 2009
The federal jury verdict for Universal Music defendants, in a suit over digital royalties brought by a production company entitled to a share of rapper Eminem's royalties, was a loss for artists and producers seeking 50% of a label's net revenues from digital download and ringtone sales of the artist sound recordings.
Communicating Effectively with Colleagues and Clients
March 30, 2009
Are you a successful communicator? Are you thriving at your firm and with your clients by raising your communication bar and keeping it high? The following four principles will enable you to improve your effectiveness when communicating orally or in writing with colleagues and clients.
Rules Governing Fax and E-mail Ads
March 30, 2009
The importance of having a robust compliance policy to review the content of proposed advertisements is well-known and widely accepted. But what may not be as familiar is the need for a separate policy focused on the means of disseminating such advertising.
Technology in Marketing: The Top 10 E-mail Newsletter Design Best Practices
March 30, 2009
If your law firm is distributing e-mail newsletters to clients, it's not enough to just click "send." To ensure that you are maximizing the experience of your subscribers, and thereby promoting loyal readership, you need to consider "best practices" in e-mail design.
Firms: What Is Your Brand Saying About You?
March 30, 2009
Big changes bring big challenges for marketing. The current generation of legal marketer is experienced in serving clients who want more. Now we have to create a service that provides more with less. What can we rely on to help us do this? Our brand.
Law Firm Intelligence: Researching the Economy
March 30, 2009
In the December, 2008, issue of Marketing the Law Firm, we began a series entitled "Researching the Economy." The discussion continues this month with a look at client-potential research.
Professional Development: An Effective, Individualized Approach to Business Development Training
March 30, 2009
The author's firm recently teamed with Akina Corp. to roll out a training program that builds on this broader view of business development. This article briefly describes the program, and highlights feedback they have received.
The Place to Network: Knocking on the Right Doors
March 30, 2009
Opportunity knocks when you least expect it ' but will it knock when the economy is in freefall and the legal profession is seeing some of its worst layoffs ever? The answer is ' maybe ' if you network!
The Road to Leadership for Women in Law
March 30, 2009
There's been a lot of talk about leadership, especially inside the ranks of women who aspire to hold powerful positions within law firms. This article is not aimed at those women, but how leadership outside the confines of one's practice can take center stage in attaining the personal satisfaction that often leads to a successful career.
Pat-Down Searches at California Events
March 30, 2009
Numerous live sporting events draw large crowds and now the music industry has increased its focus on income from the live performance sector, as recording sales have sharply decreased. These factors have brought the controversial issue of pat-down searches of attendees at live events to the forefront, especially in the era of fears of terrorist attacks. The California Supreme Court issued a ruling in March that these pat-down searches might violate the privacy rights of event attendees. The two articles that follow include a report on the court's ruling as well as on the oral arguments when heard by the California Supreme Court.

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