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Movers & Shakers
January 29, 2009
Who's doing what; who's moving where.
News Briefs
January 29, 2009
The latest news from the franchising world.
The Place to Network: Advanced Online Strategies for Lawyers
January 29, 2009
Creating a LinkedIn account, a Facebook page, responding to a blog post, or joining relevant legal listservs are all valuable steps toward harnessing the power of this exciting new wave of Internet-based communication. But here's how to go "beyond the basics."
Court Watch
January 29, 2009
Quiznos' Termination Of Franchise Agreement Declared Unlawful <br>Competing Restaurants Each Incur Partial Loss of Trademark Rights
How to Fix the U.S. Auto Industry: A Dealership Perspective
January 29, 2009
It is widely acknowledged that the financial bailout of the U.S. automobile industry will not be sufficient to return the industry to solid financial condition. Estimates are that manufacturing and distribution capacity is about 30% above likely demand for the foreseeable future, so a broad restructuring and downsizing is probably needed. FBLA asked legal experts what they would do to change laws affecting the relationships of auto manufacturers and auto dealers to accommodate the necessary restructuring.
Technology in Marketing: Is Your e-Communication Being Read?
January 29, 2009
Any way you look at it, e-communication gives you and your firm exposure in an existing or potential client market. Here are the ins and outs.
Dual Franchise Co-Branding: A Cautionary Tale
January 29, 2009
With the state of the economy, even a strong business like the franchise industry is feeling the proverbial pinch. While still growing and enjoying measures of success, franchisors are dealing with fewer leads and fewer sales of franchises. In such times, franchisors may look to alternative means to increase sales volume while reducing expenses. One alternative franchisors may begin to consider is co-branding.
Revisiting MLF 2008: What You Missed!
January 29, 2009
Last month, Marketing The Law Firm took a look back at 2008 with pared-down versions of one article each from our January to June issues. In this issue, we continue to look back at 2008 with articles from the July to December issues.
It's Going to Be a Green Year
January 29, 2009
Clean energy is a top priority for the Obama administration and the new Congress. The President's campaign pledges and post-election comments posit clean energy as a key element for advancing the nation's economic recovery, fostering energy independence, addressing climate change, and reinvigorating American leadership in innovation and manufacturing.
Renewable Energy Leasing Opportunities
January 29, 2009
Lately there has been increased interest in the use of sale-leasebacks as a financing mechanism for solar projects. While most of the activity to date has involved solar projects, there is no reason that sale-leasebacks could not be used to finance other types of renewable energy or other energy projects eligible for investment tax credits under Section 48, such as fuel cells, geothermal or certain combined heat and power facilities, as well as integrated gasification combined cycle and other advanced coal-based generation projects under Section 48A or gasification projects under Section 48B.

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