<b>BREAKING NEWS:</b> CA Marriage Ruling Makes History
May 15, 2008
On a blast-furnace of a day when normally chilly San Francisco hit 96 degrees, the California Supreme Court enhanced its reputation as a trail-blazing institution on May 15 by giving gays and lesbians the right to marry. 'The California Constitution,' Chief Justice Ronald George wrote in the 4-3 ruling, 'properly must be interpreted to guarantee this basic civil right to all Californians, whether gay or heterosexual, and to same-sex couples as well as to opposite-sex couples.'
BRANDING WITH A COLD IRON: Living (Or Dying) With Fad Words
May 08, 2008
Fad words, in professional services marketing, have a tendency to wear out and disappear after awhile, which seems to testify to their shallowness. They are then replaced by other fad words, which themselves ultimately wear out.
What's Going On Here?
May 05, 2008
We often tout customer/client service in our newsletters, particularly Marketing the Law Firm and Law Firm Partnership & Benefits Report, but in many other titles as well. Now and again I worry that we are over-pushing the concept; that maybe we should step back, because we all know that customer service is the backbone of every law firm, right? Apparently not.
Case Briefs
April 30, 2008
Highlights of the latest insurance cases from around the country.
Hiring Assessment Tips and Tools: One Firm's Firsthand Experience
April 30, 2008
If hiring the ideal candidates to support professional practice is presenting your firm with a daunting challenge, we suggest you consider using one of the available screening programs to test potential candidates for character elements that predict success within your organization.