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We found 6,330 results for "Marketing the Law Firm"...

Personal Branding for Business Development
Which approach to business development — the old-fashioned personal touch or the electronically connected — is more effective at capturing the attention and legal business of potential clients? The answer is both.
<b><I>Voice of the Client</I></b>: Why Put Clients on Mute?
According to the author: "Having conducted hundreds of in-person client feedback interviews, I can say without reservation that clients would welcome — and prefer — a call or meeting focused on what the firm is doing well, what it could be doing better, and how the firm can provide more value."
Alternative Legal Services Providers: Changing Buyer Perceptions
A common perception of today's legal services industry is that buyers of legal services have many more choices because legal services are disaggregating and unbundling. No longer are law firms the only option for clients with legal work; they now have a wider menu of providers from which to choose.
The State of Data Breach Litigation and How to Avoid It
The number of records compromised in data breaches in 2016 increased an astounding 86% over 2015 breaches. This has led to numerous data breach litigations in the civil and regulatory context. What are the major cases and trends from 2016? And what can organizations do to try to reduce their risks of breaches and litigations?
State of the Industry: E-Discovery and Cybersecurity
<b><i>Part Two of a Three-Part Article</b></i><p>Examining the current similarities between e-discovery and cybersecurity and details how the history of e-discovery mirrors the present of cybersecurity and is a predictor of future patterns in the cybersecurity staffing market.
Sixth Circuit Trims Bank's Good-Faith Defense to Fraudulent Transfer Claims
<b><I>Part One of a Two-Part Article</I></b><p>The issue of what constitutes a good-faith defense to a fraudulent transfer claim is a murky question that has produced a wide variety of reported decisions from appellate courts over the years. But a recent Sixth Circuit opinion sheds some clear light on a complicated fact pattern.
<b><i>Law Firm CI:</i></b> More Data, Less Action?
<b><I>How to Close the 'Knowing-Doing Gap'</I></b><p>While many lawyers have well-honed analytical capabilities, these capabilities are most frequently used to interpret law — <I>e.g.</I>, how a particular fact fits into the context of a precedent, statute or contract term — rather than to drive a business forward. Here are five tips to help solve the problem.
Enhancing Lateral Partner Opportunities and Compensation
You are a partner in a law firm and you have decided to make a lateral move. You want it to be the right move to a better platform. Where do you start and how do you maximize the likelihood of a successful outcome?
Where Is the Digital-Age Sweet Spot Between Business Growth and Data Security?
In this heady atmosphere, law firms risk succumbing to the temptation — indeed, the seeming necessity — to exploit to the hilt the Internet's huge upside — its massive growth and profit potential — while neglecting its huge downside: its immense threats to data security.
<b><i>Leadership:</i></b> Why Are So Many Law Firm Videos So Bad?
Here are a few of the issues faced by many of the current batch of bad law firm videos--and how to solve them.

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