Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search


Everybody Wants to Direct: The Editing of Motion Pictures in Clean Flicks v. Soderbergh
September 29, 2006
On July 6, 2006, in <i>Clean Flicks of Colo., LLC v. Soderbergh</i>, 433 F. Supp. 2d 1236 (D. Colo. 2006), the court granted summary judgment to several film studios, holding that the practice of making and distributing edited versions of the studios' motion pictures by the defendants, collectively known as the 'Clean Flicks defendants,' amounted to copyright infringement.
<b>Meyerowitz on Marketing:</b> How Law Firms Finance Their Practices to Encourage Business Development
September 29, 2006
Most lawyers today seem to focus on attracting new clients and increasing their revenues. But there's another side to the balance sheet that also needs a firm's attention: the liabilities. Here are the ways that firms can make sure they are able to pay their bills.
Developing a Thriving Client Team Program
September 29, 2006
Get yourself comfortable and spend a few moments with a fellow warrior in the battle to build and maintain a thriving law firm client team program. Thrive is used purposely to emphasize a point. Programs and initiatives come and go, often without meaningful impact, but to thrive is to make steady progress. To prosper, flourish, and grow vigorously (courtesy of dictionary.com, for this purpose). Client teams need to thrive to succeed because anything less will not produce the revenue and relationship goals the program promises to deliver. Success will depend on continuous support from many sources, motivated teaming, rigorous processes and probably fundamental cultural change. That would be tough enough if it was the absolute top priority of any business. Would you be surprised to learn that client teams have not yet reached this exalted status in most law firms?
<b>Sales & Service Strategies:</b> Same Rules Apply
September 29, 2006
Marketing and business-development professionals perform many jobs, including the vital undertaking of helping attorneys stay in touch and expand their network. We spend tremendous amounts of time, energy and money, day in and day out ' on CRM systems, training programs, one-on-one coaching, sports and entertainment programs, seminars, and reminder e-mails ' to help attorneys stay top of mind. <br>If we spend time every week preaching this, why don't we follow our own advice? It's what we call 'Cobbler's Syndrome.' We are the cobbler's children and we have no shoes.
<b>Practice Building Skills:</b> Cross Selling: Finding Hidden Opportunities to Grow Your Practice
September 29, 2006
When working with law firms, the first question that we always get asked is: 'How do we increase our business?' In our experience in working with firms, we have found that they are willing to pay thousands and thousands of dollars in marketing, spend countless hours trying to identify new opportunities, and are always looking for an edge or new strategy to develop more business. We have found that most firms overlook the fact that the most cost-effective and easiest way to develop more business is to utilize the assets they already possess ' by cross-marketing and cross-selling within their own firm.
Media & Communications Corner
September 29, 2006
Meet Nicole Quigley, Assistant Director of Media, Public Relations and Communication with Crowell &amp; Moring LLP.
<b>Technology in Marketing:</b> New Tools for Effective Proposal Generation
September 29, 2006
According to a 2006 benchmarking survey by Chicago-based Hubbard One, a Thomson Elite company, 51% of the survey respondents said that they respond to more than 10 proposals a month, often with minimal advance notice. Some indicated close to 30 per month. As the demand increases and marketing is more involved in the business development process, 62% of marketers have indicated they are not satisfied with their current proposal process.
A New Generation of Legal Marketing
September 29, 2006
The BTI Consulting Group's brand new research with law firm marketing leaders reveals three powerful shifts in the world of legal marketing:<ul>1. Marketing spending per attorney climbs more than 20%;</ul><ul>2. Marketing staffs expand by nearly 15%; and</ul><ul>3. Business development takes center stage as a key objective.</ul>
Workshare Does Its Share to Secure Your Documents
September 29, 2006
Although most law firms use massive deployments of traditional security solutions to lock down their office systems, networks, and all of their stored content, most of them still struggle with the massive loads of shared electronic documents that flood their corporate network, the Internet, the e-mail system and all of their portable storage devices.
In the Marketplace
September 29, 2006
Highlights of the latest equipment leasing news from around the country.

MOST POPULAR STORIES

  • Surveys in Patent Infringement Litigation: The Next Frontier
    Most experienced intellectual property attorneys understand the significant role surveys play in trademark infringement and other Lanham Act cases, but relatively few are likely to have considered the use of such research in patent infringement matters. That could soon change in light of the recent admission of a survey into evidence in <i>Applera Corporation, et al. v. MJ Research, Inc., et al.</i>, No. 3:98cv1201 (D. Conn. Aug. 26, 2005). The survey evidence, which showed that 96% of the defendant's customers used its products to perform a patented process, was admitted as evidence in support of a claim of inducement to infringe. The court admitted the survey into evidence over various objections by the defendant, who had argued that the inducement claim could not be proven without the survey.
    Read More ›
  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
    Read More ›