Hiring CMOs From Outside The Legal Industry
Law firms are increasingly looking beyond the legal industry to hire Chief Marketing Officers and other management level officers who have broad experience in the corporate sector. The problem is that no matter how talented a person, if they cannot successfully assimilate into a law firm culture it will never work. Firms must examine their hiring process more so than ever to be sure that the candidates they evaluate will actually be able to succeed in the legal industry. Personality testing is increasingly being used to screen candidates to make sure they can successfully make the transition before the job is offered to them.
Mass Transfers and Tenant Chain Sales: Advice for Landlords
The rumor that the retailing giant, Target Stores, may be taking over one of Canada's oldest and most venerable department store retailers, the 334-year-old Hudson's Bay Company ("The Bay"), and/or its junior department store discount division, Zellers, has left many Canadian landlords scrambling to review their leases in order to ascertain their rights. Many landlords will find that Target may be able to slip into The Bay's shoes without the necessity of having to obtain the landlords' consent to the transaction. Target's entry into Canada may prove to be as seamless and effortless as Wal-Mart's successful entry into the Canadian market a decade ago through its subleasing of stores from F.W. Woolworth & Company, a feat that was achieved for the most part without the necessity of landlord consent.
Assumption Of Software Licenses In Bankruptcy
Is a software license assumable by a licensee in the event the licensee seeks bankruptcy protection? <br>A recent Fourth Circuit Court of Appeals ruling has demonstrated the critical importance of this question to software licensees. The risk of nonassumption may prove quite significant. This article discusses this risk and suggests a potential license provision addressing the risk.
What Class Action Reform Means to the Franchising Industry
Franchise attorneys say that the new federal Class Action Fairness Act of 2005 ("CAFA") will be beneficial to franchisors, but they do not predict that the new law means the end of class action litigation between franchisors and franchisees, nor by consumers or employees against franchise systems. In fact, some attorneys suggest that CAFA might result in more litigation, as plaintiffs file lawsuits in individual states rather than seeking national class action status through a case brought before a state court.
Second Annual Best of Visual Identity Innovators
Once again this year Marketing The Law Firm is presenting its Best of Visual Identity Innovators. This competition was open only to law firms of all sizes. The graphic design firm or those responsible for the creative side of the project receive "honorable mention."
Is It Forgettable, Or Is It Memorable?
Memorability is what matters most in advertising. To be memorable, the advertising must be credible. Distinct. And most of all, relevant to the self-interest of the audience by which the advertiser wants to be remembered. <br>The question is: Why isn't most law firm advertising more memorable?
Lateral Partner Recruiting Effective Use Of Search Professionals
Cravath, Swaine & Moore, one of New York's elite law firms, recently hired its first lateral partner in over 60 years. While an exception at Cravath, hiring lateral partners has become an indispensable strategy for law firms in achieving important business objectives and in thriving in hotly competitive markets.
