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Use Marketing Technology to Get a Foot in the Door
March 30, 2006
'Who knows whom?' That's the question. <br>In today's hypercompetitive legal marketplace, the need to leverage information is at an all-time high. It's no longer sufficient to rely solely on law school, a golf club or other social affiliations to get new business. While relationships are still key to opening doors, winning the work requires more.
How To Be Among the 'Listed'
March 30, 2006
Legal publications' lists of lawyers can increase the reputation of a particular attorney, practice or law firm. While getting listed can be a boon for a firm's marketing efforts and for lateral and associate recruiting, unfortunately, 'Sorry, maybe next year,' is the most common phrase heard by law firms vying for these sought after spots.
Think Inside The Box
March 30, 2006
As much as we might try to brand, differentiate, cross-market, and otherwise distinguish our law firms in the legal services marketplace, a law firm's success ultimately comes down to individual lawyers. They are the ones who must bring in the business, retain it and grow it. That is good reason for law firm marketing departments to focus on their internal clients first and foremost. Think inside the box, then build outward to devise strategies and tactics for building and retaining external clients.
<b>Professional Development University: </b>Concepts Of Justice In Literature
March 30, 2006
'Equal justice under law' ' these words, written in stone on the face of the Supreme Court building in Washington, DC, express the goal of our judicial system. But what exactly is justice, and when was the last time you and your partners and associates thought about justice as it relates to your practice?
April issue in PDF format
March 30, 2006
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News Briefs
March 30, 2006
Highlights of the latest franchising news from around the country.
Transitioning & Flexibility: What's In It For Senior Partners?
March 30, 2006
Many of the stories about senior partners pressured to retire so the next generation can take over are not pretty. Ironically, they clearly contradict the long-held notion of what a partnership should be at a time when less formal 'partnerships' are a management buzzword for getting things done in business. ('We partner with '' [our clients, other organizations, etc.]) And long time partners' needs and futures beyond financial arrangements are neglected.<br>For the younger generations in the workplace to get what they want, there must be something in it for the more senior people too. Here are my thoughts and recommendations.
The Conceit Of Meritocracy: Does Tradition Replace Thinking?
March 30, 2006
Is it true that merit and diversity conflict? Do law firms have to lower their standards in order to find more minorities?
Court Watch
March 30, 2006
Highlights of the latest franchising cases from around the country.
Law Firm Mergers: What's the End Game?
March 30, 2006
There have been over 170 law firm mergers in the U.S. in the last 3 years. Although the pace has slowed a little since a peak of 82 in 2002, there is no end in sight.

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