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Client Feedback ' The 12 Essential Steps
November 29, 2010
In the September issue, Part One of this article listed the 12 steps that are essential for a well planned and well executed Client Feedback program. Part One then went on to describe steps 1 through 4a. Steps 5 through 12 will be described herein.
Media & Communications Corner: 21 Top Web Tools
November 29, 2010
Read on for the 21 Web tools that are not only useful and cutting-edge, but easy to use.
The Business of Branding: What Legal Marketers Can Learn from Consumer Branding
November 28, 2010
There are a number of things that we as marketers could learn from the consumer side as we prepare our marketing plans for the coming year.
Spotlight on Innovation
November 28, 2010
A look at a new business development system.
Insider Trading: It's Not Just for Suits
November 26, 2010
On Sept. 30, 2010, the SEC brought an insider trading case against two railroad employees and their relatives, alleging that the defendants reaped more than $1 million in illegal gains by trading on nonpublic information about the planned takeover of the railroad company.
Special Issue: The Sixth Annual MLF 50 ' The Top 50 Law Firms in Marketing and Business Development
October 29, 2010
Never in the history of The MLF 50 has there been a year like this. The first thing you will note about this year's list is that there is a tie for the number-one firm.
e-Commerce Retailing Continues Its Quarterly Return
October 27, 2010
e-Commerce spending in the second quarter was up an estimated full $1 billion from the first quarter, or $39.7 billion, the Census Bureau notes in preliminary figures ' a 2.6% rise for April through June, a gain of 1.5% from the first quarter and a healthy increase of 14% from the second quarter of last year.
Lessons from Twitter's Settlement with the FTC
October 27, 2010
The recent announcement that social-networking phenomenon Twitter has agreed to settle FTC charges that Twitter engaged in inadequate privacy and information-security practices illustrates some simple mistakes social media and other online companies can make.
When the Virtual Storefront Is the Home Front
October 27, 2010
One of the virtues of e-commerce has always been its low barrier to entry. For little investment of time or money, anyone can set up shop online, whether selling advice or widgets. But can something so easily accomplished really be a business? Will an entrepreneur run something out of her spare bedroom the same way as if she had venture capitalists peering over her shoulders, demanding a business plan, financial statements, budgets, marketing plans and everything that a bricks-and-mortar retailer has (except the expense of leasing space)? If not, she may treat it as just another hobby, something to handle in her free time.
Social Media Marketing
October 27, 2010
There are good reasons to believe that social media represents the next frontier in effective legal marketing, and many competitors have already hit the ground running. What do you need to know?

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