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We found 6,382 results for "Marketing the Law Firm"...

Exit Strategies: Think Like a Start-up
June 01, 2016
Whether businesses sell hard goods, license technology or dispense advice ( e.g. , law firms), the common thread is that they are all businesses founded by one or more individuals, all of whom will someday exit the business. Law firms are businesses, and all too often partners and founders lose sight of that basic premise.
Media & Communications: Wikipedia
June 01, 2016
The usefulness and ubiquity of Wikipedia makes it nearly everyone's first port of call for online research. Because of Wikipedia's importance, it presents both a huge opportunity and a great danger to companies and people written about in its virtual pages.
Traits of Future Equity Partners
June 01, 2016
In the last 10 years, the author has coached hundreds of associates. Some left law entirely, others have gone in-house or to work for the government, Many have become non-equity partners, and some are equity partners. Here is a look at the ones who aim for partnership in a large firm.
The SEC Whistleblower Program
June 01, 2016
Last month, in Part One of this article, the authors examined the overall structure, operation and experience of the SEC's Whistleblower program over the first five years of its operation. In Part Two herein, they take a closer look at how the Office of the Whistleblower (OWB) processes Whistleblower claims.
<b><i>Leadership:</i></b> Turning a Retreat into an Advance
June 01, 2016
According to the author, "Retreat" should be referred to an "Advance": 1) to move or bring forward; 2) to bring into consideration or notice; suggest; propose; 3) to improve; further, to advance one's interests.
Building the Better Buy-Sell Agreement
June 01, 2016
Buy-sell agreements are arrangements between owners of a business where one or more owners agree that they will purchase the interest of an owner who withdraws or becomes deceased. Essentially, a buy-sell agreement is similar to prenuptial agreement between business owners, which details the financial aspect of the unwinding of the business relationship.
Supreme Court Deadlock over Spousal Guaranties Will Continue to Affect Costs of Equipment Financing
June 01, 2016
This article is a follow-up to the author's September, 2015, review of best practices for obtaining spousal guaranties in equipment financing transactions in light of the Supreme Court's decision in <i>Hawkins v. Community Bank of Raymore.</i>
<b><i>Voice of the Client:</i></b> Getting to Wow!
June 01, 2016
The old-school term is Client Satisfaction. It's been replaced with Client Delight, which is defined as beyond satisfaction. No matter what you call it, best-in-class client service is where it's at ' and where it will be going for some years to come.
Measure to Manage: Understanding and Using Data to Affect Firm Change and Client Relationships
June 01, 2016
Organized and meaningful data has been leveraged in progressive organizations for years, but now that data and information is highly accessible and easily consumable via the ever-expanding digital mesh, enterprise-level expectations and related legal business impact have been elevated. With this new reality come many questions.
Benefits and Risks of the Internet of Things
June 01, 2016
The buzz phrase "Internet of Things" is seemingly everywhere. What is it, what can it do for us, and what concerns does it present? More specifically, while the Internet of Things (IoT) presents tremendous opportunities for businesses, are there corresponding risks, or elements of the IoT that businesses should consider staying away from?

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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