What's in the Cards for 2016?
November 30, 2015
It seems impossible that we are once again at the end of a full and busy year, "predicting" what's ahead for the next. If there is one iron-clad truism for law firm marketing, it's that nothing stays the same. So what can we expect for the year ahead?
<b><i>Sales Speak:</i></b> Law Firm Bus Dev
November 30, 2015
One thing that continues to remain constant in law firms is the difficulty that firms and lawyers have with identifying and communicating how they differ from their competition. The most common refrains that I hear being used when asked the question, "Why should clients retain you?" include the standard "quality, responsiveness, communication, practical advice," etc.
Prioritizing e-Mail Security in the Legal Sector
November 30, 2015
Data breaches and cyberattacks aren't new occurrences, but it can sometimes feel like they are. It's only in the last few years that we've seen these attacks make headlines more and more, increasing in both quantity and impact.
<b><i>At the Intersection:</i></b> Strategic Pricing
November 30, 2015
The difference between <I>pricing</I> legal work the way law firms have always done it and <I>strategic</I> pricing is simple: The former looks at the price tag from the law firm's point of view, focusing on revenue and profitability. The latter focuses not on how much clients can be convinced to pay, but on perceived bang for the buck... .
Seven Signs You Should Be Thinking About a Rebrand
November 30, 2015
Just because you want a new "look and feel" doesn't mean you should enter into a lengthy, complex and potentially expensive rebranding project. There are a number of "signs," though, that might indicate you should consider rebranding or at least refreshing your firm's brand.
Higher Profitability in 2016
November 30, 2015
Depending on who you ask, your prospective clients are between 50%-90% through their buying process before even contacting you. Consider that for a minute, especially focusing on how powerful recommendations are in the legal profession.
Counterfeiting on the Internet: A Growing Menace
November 30, 2015
While some trade on the "black market" or though in-person settings has always existed, the Internet has become the major facilitator of the trade in counterfeit goods. This is because it allows counterfeiters to directly reach consumers instead of having to work through complicit retail middlemen. The counterfeiters often work from countries where brands have limited ability to enforce their trademarks.
Firms Have Opportunities in GC Shuffle
November 30, 2015
If in-house legal departments are holding tighter to their company's legal work and going to fewer law firms when they do send out work, the best time to get an "in" with a legal department may be when they switch general counsel. And that is also when existing firms need to fight to keep their relationships.
<b><i>Media & Communications:</i></b> The Art of PR
November 30, 2015
Love him or hate him, there is no question that Donald Trump is in for the long haul. Since he announced he was running for president of the United States, he has received wall-to-wall news coverage almost every single day from every form of media ' even "fake news" programs. What can we learn from him?
