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Law Firm Marketing and Business Development
December 31, 2015
Change is constant and hard ' and usually lumpy. This is especially true when it reaches the core of how an organization operates and goes to market.
<b><i>Professional Development:</i></b> New Year's Resolution 101 -- Business Development Training
December 31, 2015
One of the greatest investments a firm can make is to train its talent ' its lawyers. What better way to begin a new year than a firm's management team getting behind a meaningful business development training program?
The Inevitable Reinvention of the e-Discovery Industry
December 31, 2015
Electronic discovery professionals should consider a future where their current skills no longer merit the salaries they are accustomed to commanding. The current talents and knowledge bases that allow for professional leverage or vertical mobility in today's e-discovery job market still have, and will always have, immense value to their employers. However, the growing reality is that employers will not need ' or be able ' to compensate the professional population with premiums in salary.
Rising Rents Push Techs to Key Markets
December 31, 2015
For years, technology firms and startups flocked to Northern California, but according to Jones Lang LaSalle's (JLL's) 2015 U.S. Technology Office Outlook, these companies have started to plant roots in markets across the nation.
Five Online Business Development Tips for a Prosperous 2016
December 31, 2015
Over the last five years, there's been a sea change caused by cell phones and tablets that affect how clients find lawyers. Today, most clients go online to find a lawyer. In fact, more clients searching for an attorney found one from Internet content than they did from referrals.
Second Circuit Illuminates Google Books Fair Use Issues
December 31, 2015
Based on the defense of fair use, the Second Circuit affirmed summary judgment for Google in the decade-long copyright battle between an authors group and the Internet search giant.
<b><i>Media & Communications: </i></b> Why You Should Be Newsjacking
December 31, 2015
Newsjacking is a method of leveraging hot news items to generate brand recognition and client visibility. Successful newsjackers track breaking news and emerging trends, and use clever thinking to either make connections that put their clients front and center, or to simply insert their clients into a high-profile conversation that otherwise would never have included them.
Revisiting Allocation of Basis Issues
December 31, 2015
The courts have taken varying approaches to determining the basis of stock that is received by an insurance policyholder in exchange for the policyholder's surrender of membership rights in a mutual insurance company, in a "demutualization" transaction. While this may seem to be a narrow and abstruse question, the approaches taken by the courts may have application in other areas of the tax law affecting analogous transactions.
Big Investments In Cybersecurity A Must, GCs Say
December 31, 2015
More than ever before, in-house counsel are focused on and willing to devote resources to cybersecurity, a comprehensive survey from the Association of Corporate Counsel (ACC) found. But many have yet to take the necessary steps to ensure their data is protected. As the survey and anecdotes from general counsel show, for many companies, it isn't until after a data incident that they address what areas need shoring up.
Does Liability Insurance Cover Fantasy Sports Disputes?
December 31, 2015
It used to be that fantasy sports had to be a season-long commitment. But some people (either on their own or at the urging of their significant others) did not want to take on that type of time commitment or incur the cost of competing in a full-season league. Enter daily fantasy sports (DFS), which has given sports fans a more efficient outlet to achieve the fantasy adrenaline rush .

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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