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We found 6,382 results for "Marketing the Law Firm"...

<b><i>Online Extra:</b></i> Kroll Ontrack Hires Former Legal Tech Exec as SVP, Legal Technology Sales
November 30, 2015
Craig Carpenter has been around the legal technology industry, having worked as a vice president at Recommind, chief marketing officer of AccessData, and president and chief operations officer of AccessData spinoff Resolution1 Security, among other jobs.
<b><i>Online Extra:</b></i> Google Pushes the Bounds of Fair Use ' and Wins
November 30, 2015
The U.S. Court of Appeals for the Second Circuit's decision in The Authors Guild v. Google ' a case that, the court said, "tests the boundaries of fair use" ' held that a Google database including millions of books was protected by fair use.
<b><i>Online Extra:</b></i> Bitcoin Alliance Aims to Boost Reputation of Digital Currency
November 02, 2015
Known around the world as as 'crypto-currency,' Bitcoin officially has a justice group behind it that hopes to turn around the digital currency's conflicted reputation in the market ' and ultimately ward off criminals from making off with digital ransom.
Relationship Building, Part 3: Time Considerations
November 02, 2015
Attorneys are very busy people, often logging their time in six-minute increments. Where do they 'find' the time to get and stay in touch with everyone AND have the much-needed downtime?
In the Marketplace
November 02, 2015
Who's doing what; who's going where
Heightened Cybersecurity Concerns Impact IP Strategies
November 02, 2015
Recent widely reported cybersecurity breaches have further heightened awareness of the issue, which is of significantly increasing concern both to businesses and government. Government regulators have pressed for greater cybersecurity efforts ' with the FTC's authority in this area being recently upheld by the Third Circuit.
What Is the Cost of Marketing Complacency?
November 02, 2015
Regardless of the present economic conditions, your lawyers' practices (and by extension, your law firm) will grow and contract in relation to predictable economic cycles. While your lawyers' workloads may be overwhelming today, if not properly attended to, you could find the client list growing shorter and shorter, until, eventually, it is nonexistent.
<b><i>Professional Development:</i></b> Trust: Addressing The Issue In Business Development Training
November 02, 2015
If your Professional Development program does not include a component focused on the importance of trust and isn't engaged with firm leadership on how best to overcome the two most prevalent types of trust in a professional services firm, that may be the reason why the firm's client team program isn't as successful as everyone would like it to be.
Field-Based Intelligence
November 02, 2015
Has acceptance of technology-assisted review (TAR) finally turned a corner and earned broad acceptance in the legal community? Some recent comments by the influential and technology-savvy Magistrate Judge Andrew Peck would seem to indicate that TAR has moved beyond the controversial stage and entered into the mainstream of e-discovery practice.
Crazy for Fair Use
November 02, 2015
The Ninth Circuit has held that fair use is an exception to copyright law and not a defense, in the first federal appeals court ruling on this issue. The decision is the latest in the ongoing battle between plaintiff Stephanie Lenz and defendant Universal Music Corp. and affiliated companies (Universal). Starting in a rural kitchen in Pennsylvania, the case is now a landmark decision in copyright law that protects many home videographers.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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