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We found 6,382 results for "Marketing the Law Firm"...

Relationship Building, Part 2: Check Motivations
October 02, 2015
Relationships only happen when we are committed to make them a priority, and that takes time and a commitment to 'water' the relationship seeds we sow.
<b><i>Online Extra:</b></i> Conn. Tech Company Accuses Facebook of Patent Infringement
October 01, 2015
A small technology company in Simsbury, CT, is taking on one of the largest technology companies in the world. ConnectQuest filed a federal lawsuit Sept. 17 claiming that Facebook has infringed upon ConnectQuest's patent for a new technology it developed, known as the "close proximity notification system.
<b><i>Marketing Tech:</i></b> Attract New Clients Online
October 02, 2015
The Perceptio marketing firm reports that more clients searching for an attorney found them from Internet content than they did from referrals. This confirms earlier research by LexisNexis reported in 2014 that most consumers go online to look for an attorney
Technology and Data Risks Related to Conflicts Clearance
October 02, 2015
Effective conflicts clearance is critical to law firm risk management. The cost of missing a conflict of interest can be significant ' from loss of business to serious reputational damage. That is why enhancing conflict of interest management consistently rates as a top concern in law firm surveys.
Law Firm 3.0: Information Changing Law Firm Models
October 02, 2015
The standard law firm model that has been in effect for the better part of the last 20 years is becoming less viable, and the way law firms are run is undergoing a subtle, yet significant change, driven largely by information.
<b><i>Leadership:</i></b> Growing Thick Skin
October 02, 2015
Having thick skin is critical to success in law firms, especially when your job centers on developing programs that help a firm compete in a dynamic and increasingly competitive environment.
<b><i>Media & Communications:</i></b> Lawyers: Stop Hatin' on Marketing
October 02, 2015
Most lawyers don't like or understand marketing. This distaste is understandable. Bad marketing is both unnerving and potentially professionally unethical. But another reason lawyers don't like it that that they think it has no use other than to try to convince people to part with their money. This idea completely false. And it needs to be
Upsetting the Apple Cart?
October 02, 2015
Observers of federal compliance monitors are accustomed to seeing them appointed after negotiation, commonly by deferred prosecution agreements (DPAs) in criminal matters or by consent decrees in civil matters. The monitorship in the Apple e-books antitrust case is a notable exception. This article discusses the proceedings.
Trans-Jurisdictional Transactions
October 02, 2015
When company transactions and legal issues cross borders ' so-called trans-jurisdictional transactions ' companies begin facing expansive and complex legal issues related to those transactions. This article discusses the issues.
Keys to a Successful Corporate Acquisition: A Roundtable Discussion
October 02, 2015
In this roundtable conversation, Maureen S. Dorney, Paradigm Counsel LLP; Douglas Solomon, NetSuite, Inc.; and Joseph Fung, NetSuite, Inc., discuss ways to conduct a new level of diligence and how this leads to a more effective integration process.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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