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We found 6,445 results for "Marketing the Law Firm"...

Successful Rainmakers Stay the Course
January 29, 2016
Taking proactive and consistent steps to build and strengthen professional relationships is imperative to developing a solid practice.
<b><i>Online Extra:</b></i> Canadian Financial Regulatory Organization Releases Cybersecurity Guides
January 26, 2016
Cybersecurity and an increase in data breaches isn't merely a U.S. problem. On Dec. 21, the Investment Industry Regulatory Organization of Canada (IIROC), a self-regulatory organization that helps oversee the country's trading industry, released two guides to help investment dealers protect themselves and their clients against cyber attack.
The Evolution of Law Firm Marketing and Business Development
December 31, 2015
Change is constant and hard ' and usually lumpy. Understanding some of the differences between a traditional marketing function and business development is key to evaluating current practices and future expectations for this department.
Law Firm Marketing and Business Development
December 31, 2015
Change is constant and hard ' and usually lumpy. This is especially true when it reaches the core of how an organization operates and goes to market.
<b><i>Professional Development:</i></b> New Year's Resolution 101 -- Business Development Training
December 31, 2015
One of the greatest investments a firm can make is to train its talent ' its lawyers. What better way to begin a new year than a firm's management team getting behind a meaningful business development training program?
The Inevitable Reinvention of the e-Discovery Industry
December 31, 2015
Electronic discovery professionals should consider a future where their current skills no longer merit the salaries they are accustomed to commanding. The current talents and knowledge bases that allow for professional leverage or vertical mobility in today's e-discovery job market still have, and will always have, immense value to their employers. However, the growing reality is that employers will not need ' or be able ' to compensate the professional population with premiums in salary.
Rising Rents Push Techs to Key Markets
December 31, 2015
For years, technology firms and startups flocked to Northern California, but according to Jones Lang LaSalle's (JLL's) 2015 U.S. Technology Office Outlook, these companies have started to plant roots in markets across the nation.
Second Circuit Illuminates Google Books Fair Use Issues
December 31, 2015
Based on the defense of fair use, the Second Circuit affirmed summary judgment for Google in the decade-long copyright battle between an authors group and the Internet search giant.
Five Online Business Development Tips for a Prosperous 2016
December 31, 2015
Over the last five years, there's been a sea change caused by cell phones and tablets that affect how clients find lawyers. Today, most clients go online to find a lawyer. In fact, more clients searching for an attorney found one from Internet content than they did from referrals.
<b><i>Media & Communications: </i></b> Why You Should Be Newsjacking
December 31, 2015
Newsjacking is a method of leveraging hot news items to generate brand recognition and client visibility. Successful newsjackers track breaking news and emerging trends, and use clever thinking to either make connections that put their clients front and center, or to simply insert their clients into a high-profile conversation that otherwise would never have included them.

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