Strategies for Maximizing Campaigns for Movie Merchandise
September 29, 2009
The billions of dollars in movie merchandising profits reflect the incredible value of intellectual property. If a film is, for example, adapted from a book, or ' more commonly for merchandising in recent years ' a comic book or graphic novel, a movie studio must first obtain rights, either through assignment or more commonly licensing, from the literary work's author or owner. However, that does not mean the studio can begin production of action figures the next day.
Law Firm Intelligence: Working on a Shoestring
September 29, 2009
Despite the economy, researchers and analysts must remain on top of new developments in the field so that our firms remain competitive. Luckily, there are many excellent, free or low cost professional development opportunities available. You just have to know where to look.
The Virtual Museum
September 29, 2009
In the movie <i>Field of Dreams</i>, a mysterious voice assures the protagonist, a down-on-his-luck city-boy-turned-farmer named Ray played by Kevin Costner, that "if you build it, they will come." Today, however, in an age of instant, digital entertainment, curators of museums and historical sites must also wonder if anyone "will come" to their static displays to visit and donate ' and what will happen if they don't.
Recommendation Marketing Through Evolving Social Media Channels
September 29, 2009
In one of its more insidious forms, recommendation marketing can involve a marketer paying Internet users to post disingenuous positive product reviews at online retailers' sites, also called astroturfing, in which advertisers or their agents pretend to be unaffiliated consumers, and spread misleading or false information to advance the advertiser's objectives.
Judges, Juries and Outside Research
September 29, 2009
What information should be used to decide a case ' only that offered by the opposing sides? If independent legal research is permissible, just how much is too much? These questions, which are being asked in the realms of medical malpractice, criminal and other types of cases, have become more imperative in the last few years.
Lawyer and Judge Shopping, and the Matrimonial Bar
September 29, 2009
Are concepts of confidentiality and disclosure mutually exclusive? With the concepts we have discussed in the last two installments in mind, some have argued that there is really no issue of confidentiality left to protect in a matrimonial case.
International Restrictions on Releasing Personal Information
September 29, 2009
The dilemma confronted by corporate counsel involved in foreign litigation is whether to disclose personal information located in foreign countries with laws that severely restrict the processing and transfer of personal data and risk being punished there with civil and/or criminal penalties; or to filter out the personal data and risk being sanctioned in the U.S. for incomplete responses to e-discovery requests.
What's Your Practice Worth?
September 25, 2009
Law firms, because of caseload analysis and the project-oriented nature of their work, are notoriously hard to value, even more so than accounting firms and other professional service industries where there is an established schedule of work for at least a 12-month period.
Net News
August 27, 2009
Ninth Circuit Finds for PI Firm over Theft of Web Site Content<br>Third Circuit Upholds 10-Year Internet Ban in Child Porn Case
