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We found 6,445 results for "Marketing the Law Firm"...

Maximizing Patent Monetization Value
June 02, 2015
The authors have analyzed the issues faced in patent licensing and litigation discussions, and have traced backward through the process to suggest strategies that prosecution counsel might apply early in the process to influence their clients' ultimate ability to monetize patents through litigation or other means.
What ERP Can Teach About ELM Adoption
June 02, 2015
Following in the footsteps of Enterprise Resource Planning (ERP), Enterprise Legal Management (ELM) holds out the potential to link risk and legal data to enable the global enterprise to proactively mitigate legal risk, streamline the legal process, and make insightful decisions in response to market or regulatory changes.
Leasing Strategies in a World of Flux
June 02, 2015
As more and more commercial clients move their legal teams in-house, competition among law firms continues to grow. With the legal industry still feeling negative impacts from the financial crisis, a considerable number of law firms have been pooling expertise and gaining market share through mergers and acquisitions.
Firms Helping Military Employees
June 02, 2015
Many Am Law 100 firms have done extensive pro bono work for veterans since the start of the wars in Iraq and Afghanistan more than a decade ago, and are also helping their military employees.
'Customary Operations' or a Vacant Building?
June 02, 2015
Many times, courts are faced with the question of whether a loss location is "vacant" under a commercial property policy when trying to determine if the building owner or lessee is conducting customary operations. This article explores various decisions across the United States as to what is considered "customary operations," thereby rendering the property "vacant."
<b><i>Sales Speak:</i></b> Redefining Sales
June 02, 2015
Over 30 years ago, Bill Flannery introduced the legal world to the concept of "large account management." Three decades later, the concept finally seems to be taking hold in law firms. They know that managing key client relationships professionally leads to improved client service, client retention, revenue growth and better referrals.
<b><i>Social Media Scene:</i></b> How Social Are Your Social Media Activities?
June 02, 2015
The modifier "social" is supposed to separate social media from other forms of marketing and PR. But the tactic's social aspect is also the part that either prevents us from using it or from using it as the two-way communication tool it's supposed to be.
Small, Midsize Firms Adapt to Increased Scrutiny
June 02, 2015
Like their larger counterparts, small and midsize law firms are facing escalating scrutiny from clients over their efficiency, project management and costs. But not all small and midsize firms are reacting in the same way.
'I Demand a Refund'
June 02, 2015
Numerous class action complaints have been filed recently, challenging labels' claims that the products are "all natural." One of the many roadblocks for plaintiffs in establishing class certification in these cases has been finding a reliable damages methodology that can withstand scrutiny. This article summarizes several proposed models, and how the courts have dealt with them.
Tip for Investors: Don't Lock Out Unionized Targets
June 02, 2015
Both financial and strategic investors often instinctively reject the idea of acquiring unionized companies. This can be a mistake. Healthy, unionized enterprises can turn out to be excellent investments. The key is analyzing them correctly.

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