New Marketing Technology Awaits Your Firm
August 26, 2008
See an intriguing ad for a law firm but no pen and paper on hand? Joseph Mitchell, president of textMyCity, is hoping that soon you'll reach for your cell phone. TextMyCity, which Mitchell started seven months ago, is part of a new movement pushing for marketing strategies built around technology. Mitchell's service uses text messaging to advertise and spread information, also known as "mobile marketing." With textMyCity, companies sign up to become members and are issued a tag; when an interested person sees a member company's ad and sends a text message to textMyCity with the tag, the service sends the customer back a text message with contact information.
Going Green
August 26, 2008
The increased use of electronic communications has in turn increased the need for storage and data backup, space for servers and electricity required for keeping those facilities cool and all that equipment powered. According to CNET.com, the daily power consumption of a typical data center is equivalent to the monthly power consumption of thousands of homes. The effect of law firms' current working environment means, in many cases, the organization is not operating in a "green" manner in terms of its use of IT. This article contains information that law firms should consider in order to use IT more efficiently and, ultimately, in a more environmentally friendly manner.
I COULD LEARN A LOT FROM YOU <i>What Can Product Marketers Teach Us?</i>
August 04, 2008
It's been suggested by several readers that our orientation toward professional services marketing, as opposed to product marketing, is a prejudice. Admittedly, it's at least a bias against a pervasive academic view that the techniques of marketing a product apply equally to marketing a professional service. And indeed, the most successful professional services marketers tend to look to other professional services firms for answers and the best ideas, as well as for validation of their own ideas and processes. Still, it would be foolish to automatically preclude any idea that's been forged in a marketplace of ideas. In a rational world, we take ideas from any reasonable place, accept the good ones, and eliminate the ones that are bad or not applicable. That means that are things to be learned by professional services marketers from the Toyotas and Microsofts and Dells of the world.
Reentering the Workforce After Divorce
July 31, 2008
For matrimonial clients, making their way through the emotional, logistical, financial and practical obstacles in divorce is obviously challenging. One of the most empowering and intimidating of these challenges for some spouses is beginning new employment, especially after years of absence from the job market.
Technology in Marketing: The Top 10 Law Firm Web Site SEO Best Practices
July 31, 2008
Google or other analytics reports typically show that search engines are a major source of Internet traffic to law firm Web sites (as well as law firm blogs). Therefore, a law firm seeking to increase traffic to its Web site should follow 'best practices' when it comes to search engine optimization, or SEO.
What the Insurance Industry Doesn't Want You to Know
July 31, 2008
Many companies give away their coverage for IP claims because they accept their insurers' self-serving assessment that coverage does not exist. This article provides an overview of the issues that typically arise when determining the extent of coverage for IP claims under advertising injury coverage.
Credit Applications
July 30, 2008
Although credit applications assist lessors in making these credit decisions, the lessor should make sure that it avoids the pitfalls of the Equal Credit Opportunity Act ('ECOA') and that the financial information it obtains through the credit application is stored appropriately to avoid liability under various state laws regulating the storage of private financial information. This article discusses the components of a good credit application, the requirements of the ECOA, and the best practices for storing private financial information.
