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We found 6,445 results for "Marketing the Law Firm"...

<b><i>Marketing Tech</i></b>: Driving the Engagement Marketing Process With Technology
December 31, 2014
It is a commonly held belief that marketing is a combination of art and science. But now, science is gobbling up most of the equation. This article outlines the engagement marketing process, including how technology is driving each step.
Maximizing Value in a Software Driven World
December 31, 2014
Over the last decade, technology has at least conceptually moved from a supporting role to a central role in the legal industry. Law firms market their technology prowess and clients demand investments in systems and expertise to leverage technology on their behalf. It won't surprise any trainers out there, however, to read that law firms continue to face difficulty maximizing effective user behavior, mandating adherence to policies, and even encouraging attendance at training.
Note from Your Editor
December 31, 2014
As our world continues to "dance as fast as it can," legal marketers around the globe continue to struggle with educating their lawyers in the ways of the "new normal."
<b><i>Leadership</i></b>: Hidden Business Development Opportunities
December 31, 2014
These days, all firms must provide more value-added services. In the short run, the more you know the better chance you have at winning the business. In the long run, close client knowledge and an understanding of the marketplace will augment client retention.
Upping the Legal Training Ante
December 31, 2014
Womble Carlyle's technology training and online learning programs were in need of an upgrade. Unprecedented firm growth, heightened emphasis on developing lawyers' core technology competencies, and a need to streamline and automate existing e-learning processes led the firm to initiate a fundamental shift.
Strategies for Assessing Tenant Credit
December 31, 2014
When considering a lease, tenants are usually focused on the location, size and quality of the leased space, and perform some minimal diligence on the landlord and property manager to ensure fair treatment over the course of the term. Landlords have a more difficult task, however.
More of the New Normal?
December 31, 2014
As a result of the decrease in spending during the Recession, there is considerable cash sitting on the sidelines. Yet every year, there has been uncertainty hovering over the markets, preventing prudent companies from opening the cash spigot. So how does it look for 2015?
Making Your Net Work
December 31, 2014
Skilled social media navigators frequently brag about all the people they are "networked in" with ' scores, hundreds or even thousands of LinkedIn connections, Twitter followers or Facebook friends. But once you get it in reach, what happens then?
Will the Supreme Court Remove <i>Brulotte</i>'s Shadow Over Patent Licensing?
December 31, 2014
Fifty years ago, the U.S. Supreme Court held that the collection of royalties after a patent's expiration constitutes <i>per se</i> patent misuse. Although criticized by scholars, antitrust agencies and the lower courts, <i>Brulotte</i> has not only endured, it has impacted licensing practices in a number of contexts. All that may change, however.
In the Marketplace
December 31, 2014
Who's doing what; who's going where.

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