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We found 6,445 results for "Marketing the Law Firm"...

Transforming Your Website Visitors into New Clients
November 30, 2014
The authors shares what he has learned since hestarted blogging 10 years ago. Using the tactics described in this article, his blog has gotten 1.2 million visits. And that's not all.
Strategic Content Management to Maximize Net Revenue
November 30, 2014
Strategic contract management and the deployment of the right supporting technology can help organizations extract maximum value from their contracts. Many organizations are not there yet, however, according to a recent survey.
Social Media Scene: Using Your E-mail Newsletter
November 30, 2014
Attorneys are at a disadvantage when it comes to marketing themselves and their firms. So, how does a firm balance its need for client touch points without annoying a client who doesn't need these services at the moment?
Media & Communications: How to Get a Return on Your PR Investment
November 30, 2014
If you ask 10 attorneys what the goals of their PR efforts are, you would get 10 different answers. Here's how to coordinate and implement a workable program to the advantage of your firm.
Legal Presumptions of Consumer Confusion and Injury in Lanham Act Cases
November 30, 2014
The United States Court of Appeals for the Second Circuit "clarified certain aspects of [its] false advertising jurisprudence" and held that, where literal falsity and deliberate deception have been proved in a market with only two players, it is appropriate to use legal presumptions of consumer confusion and injury for the purposes of finding liability in a false advertising case brought under the Lanham Act. <i>Merck Eprova AG v. Gnosis S.p.A.</i>
In the Spotlight: Rights of First Offer
November 30, 2014
As the competition to clear vacancies escalates in many office leasing markets, more prospective tenants are able to extract concessions that were once only the province of larger users. This article discusses one of those concessions ' the "right of first offer" or "ROFO."
Real Estate Sale-Leaseback: Making a Comeback
November 30, 2014
With the "Great Recession" coupled with the uncertainty of the announced convergence of U.S. and international accounting standards, some industry analysts predicted that real estate sale-leasebacks would be eliminated from the array of possible corporate fundraising strategies. That possible demise appears to be greatly exaggerated.
Practice Tip: Intelligent Cars
November 30, 2014
Recent technological advances are allowing the car industry to consider a shift away from the need for a driver because of increasingly intelligent and connected vehicles. This article briefly surveys the major legal challenges likely to be faced during this evolution in several key areas
Equity Joint Ventures
November 30, 2014
When a client seeks representation on an equity joint venture, there are eight primary structural considerations that provide the framework for documenting the venture: 1) initial capital contributions; 2) future capital needs; 3) cash distribution waterfall; 4) governance; 5) transfers; 6) exit rights; 7) restrictive covenants; and 8) affiliate transactions.
New Trends for Managing Privilege In e-Discovery
November 30, 2014
As any corporation or law firm will attest, the cost of litigation continues to rise and with it the need to identify efficient solutions while maintaining transparency and defensibility. Document review, specifically, has long burdened litigation budgets; however, recent trends in the acceptance of technology integration and more advanced managed review workflows is taking root in the legal landscape.

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