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We found 6,445 results for "Marketing the Law Firm"...

The Cold Call in 150 Seconds or Less
July 02, 2014
Joe Somebody wants to talk about his extranet solution and he is certain that if you will return this, his 17th call, you will be glad you did. How can you cope?
Professional Development: The New Operating Prowess Required of Today's Marketing Leaders
July 02, 2014
The creativity that law marketing professionals used especially in the area of marketing communications ' while remaining an invaluable characteristic ' has been usurped by the demand for stronger operational prowess.
Securitization of Renewable Energy Projects
July 02, 2014
This article discusses the characteristics of renewable energy projects that are good candidates for securitizations, the structures and considerations involved in the recent solar project securitizations, and the impact of such securitizations on federal income tax incentives.
Using 'Sharing Origination' Credit to Motivate Partners to Develop Business
July 02, 2014
In today's competitive practice environment, client origination looms large in its significance to the success of a firm's future. Hence, strong incentives should be provided to partners for "bringing new business from potential and existing clients through the door." Below, several kinds of Origination Credit are examined.
Law 2023: A Look Ahead
July 02, 2014
The future of the legal industry isn't what it used to be. Or so says a recent report issued by Law2023.org, a group of industry insiders ' including the author' who spent a year studying the trajectory of the legal marketplace. .
Culture Shift
July 02, 2014
"We have excellent lawyers, but the market for our services is not what it used to be. We've cut all we can from our overhead. How can we get our lawyers focused on developing more business?" Here are some answers.
Improve Your Communication Skills in Six Steps
July 02, 2014
Thirty-four gigabytes. That's how much data it's estimated that each American consumes daily via all forms of media: TV, newspaper, Internet, radio, you name it. Statistically, this volume of data comprises 100,000 words on average. So how can you communicate effectively?
Marketing Tech: Aligning Accountability and Action
July 02, 2014
Those who monitor their own progress, collaborate with others to ensure forward momentum, and focus on achieving self-selected goals fuel the ultimate disruptive force: accountability.
New French Employment Legislation One Year Later
July 02, 2014
On June 14, 2013, France enacted the so-called "Employment Securization Law." This affects the operations in France of companies whose headquarters are located in other countries, such as the United States.
The Problem with Europe's 'Right to Be Forgotten'
July 02, 2014
In Europe, search engines are classified as "data collectors" rather than news or media outlets, and the European Union's Charter of Fundamental Rights guarantees every person the right to "protection of personal data.

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