Hey Doc, It Hurts When I Do This!
December 31, 2013
Few initiatives generate more stress, frustration and disappointment for legal marketing professionals than a rebranding campaign. Rebranding efforts may include, among other items, a name change, new logo, revised messaging and advertising imagery, updated marketing materials or a combination of some or all of these components. The objective is to enhance, regain, transfer and/or recreate brand equity.
Duane Morris Brings Early Case Assessment In-House
December 31, 2013
With a view to addressing a market imbalance ' litigation clients demanding better early case assessment, and commercial providers not developing tools to meet that need ' Duane Morris litigators handed the firm's technology team a mandate: Help us develop a system to assist our clients in the resolution of the ubiquitous try-or-settle conundrum and, in the process, position the firm to capture more litigation business.
Are You Blawging, Or Flawging?
December 31, 2013
Lots of attorneys are being told that they need to start blogging (or "blawging", as many attorneys refer to it). From a marketing perspective, this advice makes a lot of sense. There's an old advertising adage, credited to David Ogilvy from the pre-"Mad Man" days of advertising, that when it comes to big-ticket purchases, "long copy sells."
Practical Pathways for the Next Generation of e-Discovery Professionals
December 31, 2013
The e-discovery industry has come a long way in a short period of time. Fifteen years ago, the career path of an aspiring legal technology professional was quite uncertain. However, over time, clearer career trajectories have begun to emerge based on the career choices of pioneer ' and now veteran ' e-discovery professionals. Analyzing the divergent hiring strategies of service providers and law firms helps reveal those career trajectories.
Accounting for Obamacare
December 31, 2013
The Affordable Care Act (ACA), aka Obamacare, created the Small Business Health Options Program (SHOP), a part of each state's Health Insurance Marketplace, where small businesses with under 50 full-time equivalent employees can purchase group health plans. The small business owner is continually being placed in an untenable position without the ability to do any planning.
Why Your Associates (And Partners) Need Help Branding
December 31, 2013
Since the changes in the legal economy in 2008, distinguishing oneself from other lawyers is critical to getting a job, work from colleagues, and more clients. This is true for both partners and associates. It's not enough to be smart and hardworking. A lawyer must be known for what he or she does, and must be able to sell him or herself.
With Virtual Currency, Does Virtually Anything Go?
December 31, 2013
In late 2013, a Subway sandwich franchise in Pennsylvania was making the news for being one of the first small American businesses to accept bitcoin as payment for purchases. According to press reports, that franchise generated a lot of interest among hungry bitcoin enthusiasts, who went out of their way to visit the store. Should this be dismissed as a mere publicity stunt, or is the use of bitcoin something that deserves some thought?
With Virtual Currency, Does Virtually Anything Go?
December 31, 2013
In late 2013, a Subway sandwich franchise in Pennsylvania was making the news for being one of the first small American businesses to accept bitcoin as payment for purchases. According to press reports, that franchise generated a lot of interest among hungry bitcoin enthusiasts, who went out of their way to visit the store. Should this be dismissed as a mere publicity stunt, or is the use of bitcoin something that deserves some thought?
Privacy a Sticking Point for Deals
December 31, 2013
Privacy compliance is increasingly a sticking point between targets and acquirers. Lawyers say they're seeing closes delayed, offering prices reduced, and some transactions scuttled altogether as regulatory scrutiny intensifies and buyers become skittish about privacy risks.
Aereo Makes Unusual Move in Networks' Bid for S. Ct. Review
December 31, 2013
In an unusual move that raised the stakes in the major copyright battle between broadcast television networks and the upstart Aereo TV service, Aereo Inc. is urging the U.S. Supreme Court to hear the dispute, even though it won in the court below.
