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We found 6,445 results for "Marketing the Law Firm"...

Low-Tech Optimizers for High-Tech
May 02, 2014
The IT department is a natural resource for business analysis. The firm's website and the search engine optimization of the firm are easy enough to do for a Web professional. The difficult things are those that appear easy on the surface. These are the areas I consider of greatest importance in conducting a business analysis task and ultimately understanding the client. The IT department has the best tools for engagement.
Ten Reasons to Just Say No to New Work
May 02, 2014
The relentless pursuit of revenue in this era of decreased legal spending has created an environment in which it is anathema to turn away work. The battles to land new clients and matters are fierce and the consequences of losing are far more damaging than ever. Nevertheless, there are times when the smart play is to decline, no matter how alluring the likely fees are.
Three Magic Words
May 02, 2014
To be successful in generating new business and attracting new clients, it is essential to speak the language of your target clients. Furthermore, lawyers should actually use the words that clients want to hear.
How Can Employers Protect Their Confidential and Proprietary Information?
May 02, 2014
This article explores the developing law related to employee social media use and its effect on the confidentiality and protectability of employers' trade secrets and other proprietary information.
The New York Uniform Commercial Code Comes of Age
May 02, 2014
Parties in large non-consumer transactions with no connection whatsoever to New York often choose its law to govern their transactions, and New York statutes permit them to do so. What most people do not know is that the New York Uniform Commercial Code is outdated.
When Med Mal and Mass Tort Claims Overlap
May 02, 2014
Medical malpractice litigation is often complex, in-depth, and issue-heavy. Mass tort litigation is the same. What happens when those two areas of practice converge during the course of a case?
The Ever Shifting Landscape in Prescription Drug Design Defect Litigation
May 02, 2014
Aside from preemption, it is quite possible that no legal doctrine has caused more angst to both sides of the pharmaceutical product liability bar, and in turn, the courts, than the interplay of negligence versus strict liability and the viability of a design defect claim against manufacturers of FDA-approved prescription drugs.
Enhance Your Firm's Compensation System
May 02, 2014
A list of compensation criteria that are considered by most firms when setting partner compensation.
Professional Development: Black Women Attorneys
May 02, 2014
As law firms face the exodus of its Black women attorneys in unprecedented numbers, leadership of large law firms are faced with the challenge of reversing the trend and repairing the damage.
Marketing Tech: Are Content Analytics the Next Big Thing?
May 02, 2014
It is no surprise that technology vendors are starting to develop software that crunches a variety of statistics in order to spit out metrics that law firm marketers can use to benchmark their success.

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