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We found 6,445 results for "Marketing the Law Firm"...

Combating Counterfeiting
April 02, 2014
Online counterfeit sellers are increasingly more sophisticated and are engaging in social media counterfeiting to exploit social media tools to bolster their sales of counterfeit products online.
2014 Top Mantra for Marketing Success: It's Always the Same '
April 01, 2014
I have coined the phrase that the only secret sauce to marketing success is the 'consistent, persistent massive amounts of energy over a prolonged period of time.' That's it, but THAT'S ENOUGH.
The Ethics and Legality of Snooping
March 31, 2014
When we tell clients we are unable to attempt a particular course of action, the reason is usually one of professional ethics or illegality. Here's a review of what we can and cannot do.
Women Lawyers Must Also 'Lean In'
March 27, 2014
Explaining how women in law firms can forge on to meet their professional goals.
Accounting Changes Could Cost Legal Industry Billions
March 27, 2014
While law firms are increasingly modeling their business practices after their clients', one they have not been interested in mimicking is the accrual method of accounting. But it may be coming.
Five Ways to Improve Lateral Recruitment
March 27, 2014
Here are five ideas that law firm leaders can embrace to improve their own success rate at finding and integrating laterals into their firms.
In the Marketplace
March 27, 2014
Who's doing what; who's going where.
Voice of the Client: Client Interviews: Lessons Learned
March 27, 2014
Executed properly, an effective interview is an outstanding approach to strengthening a firm's relationship with a particular client.
Media & Communication: Four Ways Online Video Can Benefit Your Web Presence
March 27, 2014
Several decades ago, marketers realized that motion pictures were a powerful medium to convey branded messages to their audiences. For a long time, film production was only accessible to large consumer-products companies with massive advertising budgets. This is no longer the case. Nearly two decades after the advent of the Internet, the playing field has finally been leveled.
Social Media Scene: Success on Social Media
March 27, 2014
You can use social media for collaboration, networking, learning, and of course, marketing. If you do the first three well, the fourth is actually more effective.

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