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We found 6,352 results for "Marketing the Law Firm"...

Finding Balance in Franchise Agreements
May 30, 2013
Panelists discussed everything from roadblocks for successful operators to sell their franchises, to proper use of advertising funds, to whether franchise executives should appear on the TV show "<i>Undercover Boss</i>" during the opening panel discussion at the IFA's 46th Annual Legal Symposium in Washington, DC, in May.
Building the Family Law Practice
May 30, 2013
Why specialization is key.
The Voice of the Client: Content Is King
May 30, 2013
With belts already tight and so many firms chasing less legal work, it is critical for law firms to stand out from their competition ' and they need to do so in a way that resonates with clients.
Sales Speak: Client Reviews
May 30, 2013
In today's economy, ensuring lasting relationships with clients is key to staying afloat and managing the ups and downs of the market. Here's how.
Media & Communications: Free Yourself from Chambers
May 30, 2013
How to successfully complete a Chambers nomination.
Career Journal: Behavioral-based Interviewing
May 30, 2013
A look at behavioral-based interviewing techniques and how they work.
Cross-border Integration in the Wake of a Merger
May 30, 2013
When law firms merge, marketing department members are often faced with an enormous task list for the months leading up to and beyond the combination. A look at one such merger.
Three Key Issues Surrounding Partner Compensation
May 30, 2013
A firm seeking long-term success must recognize that all partners bring strengths and weaknesses to the process of creating revenue, and the firm must balance the various needed contributions of partners to create a fair compensation system.
Insurance Coverage for Cyber Attacks
May 30, 2013
Last month, Part One of this article addressed the role of traditional insurance in covering cyber risks. This second installment first continues the discussion of traditional insurance coverages and then addresses specialty "cyber" policies.
Who Should Be Partner in a Post-Recession Profession?
May 29, 2013
In Part One of this series, the author discussed the skills and experience that law firms must consider when admitting lawyers to partner status. As important as each of these areas is, none is more fundamental than the ability to develop new business.

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