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We found 6,330 results for "Marketing the Law Firm"...

What Every Lawyer's Client Needs to Know About Succession Planning
May 01, 2024
I often run into business people who are confused about the differences between succession planning and exit planning. You are in the unique position of being able to guide your clients through the confusion.
What We Should Have Learned from COVID: Communicate
May 01, 2024
First COVID Lesson: Leaders should communicate regularly to their firms in a more personal way, let their personality shine through, show some vulnerability and maybe reveal that they own a dog.
Privilege in Public Relations: Can Clients Protect Communications Between Their Lawyers and PR Firms?
May 01, 2024
Because PR firms may be considered third parties for privilege purposes, it is crucial that communications between a company's counsel and its PR firm are handled with care to avoid waiving the attorney-client privilege.
Prospective Partners Ask Small and Midsized Firms Tough Questions About Succession
May 01, 2024
Do Their Chief Finance Professionals Have Good Answers? Many senior associates want to know whether the firm is well-positioned financially to grow and prosper when the current generation of senior partners retires. To get the information they need to value an investment in the firm, they turn to its finance professional.
Emerging Legal Terrain: IP Risks from AI's Role In Drug Discovery
May 01, 2024
This article explores the benefits and risks of AI-driven drug discovery from the legal perspective. Since the law governing IP rights in AI-driven drug discovery is still in its infant state, any future legal development is likely to have significant implications in many areas.
Using Collaborative Content Development Highlights Lawyers Expertise
May 01, 2024
The goal of a collaborative content approach is to fill resource gaps in the content process, from concept through creation to publication or release, so that more and better content gets to the right audiences.
What We Should Have Learned from COVID, Part 1: When In Doubt, Communicate
May 01, 2024
First In a Series First COVID Lesson: Leaders should communicate regularly to their firms in a more personal way, let their personality shine through, show some vulnerability and maybe reveal that they own a dog.
Determining Ownership Rights of Social Media Accounts
May 01, 2024
Whether in the context of artist/entertainment company, employer/employee, franchisor/franchisee or influencer/brand relationships, who owns and controls the social media accounts and associated goodwill sometimes comes into dispute. This article provides guidance on the standards courts apply in determining ownership rights over social media accounts, as well as best practices to head off such disputes before they occur.
Adidas Stripe Design Battle Reveals Intricacies of Trademarks In the Fashion World
May 01, 2024
Although the bitter legal battle between Adidas and Thom Browne is far from over on either side of the pond, the case illustrates the challenges of ensuring trademark protection for simple and widely employed design elements.
Is the 'Crypto Winter' Over?
May 01, 2024
One of the major catalysts of the "Crypto Winter" that began in 2022 was the collapse of Terraform Labs's native token LUNA in May 2022. Now two years and a dozen crypto-related bankruptcies later, Terraform Labs has filed for Chapter 11 protection.

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