Devices, Tablets and Breaking Traditions
January 31, 2013
The Internet has changed immensely since its creation. What was once only accessible through a dial-up modem on a large desktop computer is now available wirelessly with the touch of a finger. Smartphones, tablets, e-readers and gaming systems have all entered the mix as the next generation of computers, and they have transformed our online experiences in a multitude of ways. As the number of mobile Internet-connected devices continues to increase, so will the traffic they generate to law firm websites.
Understanding Social Media Evidence
January 31, 2013
You don't need to devote hours every day to posting tweets and commenting on Facebook. But to get a better understanding of how social media works, you should spend some amount of time creating a Facebook page, Twitter account and LinkedIn connections and learn to communicate via text messaging as well as use whatever other Web tools your clients use.
Valuing a Celebrity's Right of Publicity
January 31, 2013
Unlike patent, trademark and copyright law, rights of publicity are governed by a patchwork of state statutes and common-law decisions, rather than by a single federal statute. And unlike trade secret law, rights of publicity are not subject to a uniform state law adopted in the vast majority of states. But as with valuing other intellectual property assets, right of publicity (ROP) valuations need to consider the unique characteristics of the subject asset and the context of the valuation.
FTC Green Guides Have Marketing Impact
January 31, 2013
The latest Green Guides present a road map for franchisors and franchisees to make environmental claims that might be highly appealing to customers, while not running afoul of regulations about deceptive or unfair advertising found in Section 5 of the FTC Act.
Devices, Tablets and Breaking Traditions: The New Normal for Law Firm Websites
January 31, 2013
The Internet has changed immensely since its creation. What was once only accessible through a dial-up modem on a large desktop computer is now available wirelessly with the touch of a finger. Smartphones, tablets, e-readers and gaming systems have all entered the mix as the next generation of computers, and they have transformed our online experiences in a multitude of ways. As the number of mobile Internet-connected devices continues to increase, so will the traffic they generate to law firm websites.
Guide to Privacy Law Compliance
January 31, 2013
When you set out to design and implement a data privacy compliance program for an e-commerce company or other organization, you face a number of threshold decisions and preparatory tasks, including putting a person or team in charge of data privacy law compliance.
FTC Updates COPPA
January 31, 2013
The FTC has made revisions that update the Children's Online Privacy Protection Act (COPPA) for the era of mobile technology, social media and online data collection ' creating new liability for the operators of websites and services that are directed to children under the age of 13.
In the Marketplace
January 31, 2013
Highlights of the latest equipment leasing news from around the country.
Enforcement of Article 9 Security Interests:Foreclosing an Article 9 Lien
January 31, 2013
This is the second part of a three-part article designed to provide secured parties an overview of their enforcement rights and remedies as set forth in Article 9 of the UCC. This installment addresses the acceptance of collateral in full or partial satisfaction of debt, and the notice components of a commercially reasonable sale.
Marketing the Family Law Practice
January 31, 2013
If you are an attorney, you know how difficult marketing a law firm can be. If you are a matrimonial attorney, then you know that marketing the family law practice can be especially difficult. Here's what to do.
