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We found 6,352 results for "Marketing the Law Firm"...

Traditional Cost Recovery
November 14, 2012
The firestorm of publicity regarding clients pushing back and refusing to pay for certain fees, and especially soft costs, begs the question: Is the traditional cost recovery model dying or perhaps already dead? The answer is no.
Fourteen Profitability Techniques Other Than More Hours and Higher Rates
November 14, 2012
This article describes 14 approaches to enhancing profitability other than working more hours and charging higher hourly rates.
IP News
November 02, 2012
Highlights of the latest intellectual property news from around the country.
Your Genes Are Not Patent Eligible, But Your 'Isolated' Genes Are
November 02, 2012
In a closely followed case involving the patentability of DNA sequences of the BRCA1 and BRCA2 genes, which account for most forms of inherited breast and ovarian cancer, the Federal Circuit largely followed its prior 2011 ruling and again held that isolated DNA sequences are patent-eligible subject matter.
DO YOU GIVE SAMPLES?
November 01, 2012
Every so often, in a particular area of a professional practice, somebody gets the bright idea to give samples ' to give a half hour of free advice as a way to entice a prospective client to ask for more. Two questions arise. Is it ethical? Is it good marketing?
Surviving Goliath
October 31, 2012
Despite David's victory in the Bible, the Goliaths of the world usually win. e-Commerce tells the same story, as many of the strongest retailers are equally big in the virtual world.
The Eighth Annual MLF 50: The Top 50 Law Firms in Marketing and Business Development
October 31, 2012
This year's submissions to the MLF 50 were so uniformly excellent, innovative and enthusiastic that it was almost impossible to choose the winners, let alone the Top Five.
The Magnificent 25
October 31, 2012
Many mid-size firms have been growing, aggressively. And, from the creative submissions we received, it is clear why.
1992 Agreement Bars Recapture of Superman Copyrights
October 31, 2012
In a decision that helps pave the way for Warner Brothers Entertainment and its DC Comics subsidiary to maintain their grip on the Superman franchise, District Judge Otis Wright II of the U.S. District Court for the Central District of California rejected a bid by the estate of Superman co-creator Joe Shuster to reclaim partial control over the iconic superhero.
News Briefs
October 31, 2012
All the latest news in the franchising practice area.

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