Pricing Legal Services
January 31, 2013
Beyond the "value-added" components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth. While their roles typically fall short of direct selling to new clients, in recent years marketing executives have been integrally involved in ongoing account management, prospecting, and expansion. They are juxtaposed with the rainmakers — practically joined at the hip in supporting partners as they embark into the legal market battlefield.
Preparing for Reverse Auctions
January 31, 2013
Rather than companies sending out RFPs to a number of law firms, they are now using a "reverse auction" to request quotes from law firms they trust. Here's how it works.
FTC Closes Google Inquiry
January 31, 2013
The FTC closed its inquiry, requiring Google to license patents that are essential to the interoperability of electronic devices but securing minimal agreements on what many viewed as the heart of the case: Google's dominance in the search market.
Devices, Tablets and Breaking Traditions
January 31, 2013
The Internet has changed immensely since its creation. What was once only accessible through a dial-up modem on a large desktop computer is now available wirelessly with the touch of a finger. Smartphones, tablets, e-readers and gaming systems have all entered the mix as the next generation of computers, and they have transformed our online experiences in a multitude of ways. As the number of mobile Internet-connected devices continues to increase, so will the traffic they generate to law firm websites.
Understanding Social Media Evidence
January 31, 2013
You don't need to devote hours every day to posting tweets and commenting on Facebook. But to get a better understanding of how social media works, you should spend some amount of time creating a Facebook page, Twitter account and LinkedIn connections and learn to communicate via text messaging as well as use whatever other Web tools your clients use.
Valuing a Celebrity's Right of Publicity
January 31, 2013
Unlike patent, trademark and copyright law, rights of publicity are governed by a patchwork of state statutes and common-law decisions, rather than by a single federal statute. And unlike trade secret law, rights of publicity are not subject to a uniform state law adopted in the vast majority of states. But as with valuing other intellectual property assets, right of publicity (ROP) valuations need to consider the unique characteristics of the subject asset and the context of the valuation.
FTC Green Guides Have Marketing Impact
January 31, 2013
The latest Green Guides present a road map for franchisors and franchisees to make environmental claims that might be highly appealing to customers, while not running afoul of regulations about deceptive or unfair advertising found in Section 5 of the FTC Act.
Devices, Tablets and Breaking Traditions: The New Normal for Law Firm Websites
January 31, 2013
The Internet has changed immensely since its creation. What was once only accessible through a dial-up modem on a large desktop computer is now available wirelessly with the touch of a finger. Smartphones, tablets, e-readers and gaming systems have all entered the mix as the next generation of computers, and they have transformed our online experiences in a multitude of ways. As the number of mobile Internet-connected devices continues to increase, so will the traffic they generate to law firm websites.
Guide to Privacy Law Compliance
January 31, 2013
When you set out to design and implement a data privacy compliance program for an e-commerce company or other organization, you face a number of threshold decisions and preparatory tasks, including putting a person or team in charge of data privacy law compliance.
FTC Updates COPPA
January 31, 2013
The FTC has made revisions that update the Children's Online Privacy Protection Act (COPPA) for the era of mobile technology, social media and online data collection ' creating new liability for the operators of websites and services that are directed to children under the age of 13.
