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We found 6,352 results for "Marketing the Law Firm"...

Addressing the Fraying Partnership
September 26, 2012
Reversing the course of negative change in a fraying partnership is not easy, but it can be done if leaders and their followers are willing to step outside their comfort zones and embrace positive change.
Real Property Law
September 26, 2012
In-depth analysis of several key cases.
Leveraging the Assets of the Law Library
September 26, 2012
The first installment of this series, in the August 2012 issue, discussed contract terms with online research providers. This installment discusses the role of the law librarian in the IT department.
The Litigation Data Avalanche: Time to Move To the Cloud?
September 26, 2012
For many firms, the time has come to ask a similar question about litigation data that they asked about the mailroom: Should we step up our infrastructure investments to host all of our own software tools and client matter files, or should we explore alternative options for outsourcing this crucial function?
Managing Liability Risks from Robotic Surgery
September 26, 2012
Robotic technology may spawn both medical malpractice and product liability exposures, claims and lawsuits. Suits and claims may arise from one area or both. Here's what you need to know.
In the Spotlight: Should You Consider a Sale-Leaseback?
September 25, 2012
This article looks at some of the benefits and downsides of sale-leasebacks, and discusses some of the factors to consider to achieve optimum results in structuring one.
Seventh Circuit: Bankruptcy Code's Definition of 'Intellectual Property' Does Not Include Trademarks
September 25, 2012
A recent decision by the Seventh Circuit provided a trademark licensee with protection when its licensor filed for bankruptcy and rejected the trademark license.
NAME FIRMS ARE NO LONGER DRIVING THE BUS
September 11, 2012
NAME FIRMS ARE NO LONGER DRIVING THE BUS -- The legal world is now more competitve than ever - and will stay this way. The economic downturn has forced corporations, agencies, etc. to tighten their own belts. They are bringing more work in-house, terminating more long-term relationships, and insisting on new pricing strategies. Smart law firms, especially mid-sized groups, have been known to provide excellent skills and client support. This is the time to take…
OGLETREE DEAKINS GETS IT RIGHT<b><i>Doing the Perfect Ad</b></i>
September 04, 2012
At last, the perfect law firm ad campaign. Well, pretty much perfect. Ogletree Deakins, a 39-office, Atlanta-based law firm has been running an ad campaign that embodies every principle of good law firm advertising.
Supreme Court Clarifies Meaning of 'Sale' Under the Fair Labor Standards Act
August 31, 2012
The U.S. Supreme Court recently held that pharmaceutical sales representatives, commonly known as "drug reps," are qualified as "outside salesm[e]n" under the FLSA and are, therefore, not subject to the minimum wage and overtime requirements of the Act.

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