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We found 6,445 results for "Marketing the Law Firm"...

Expanding Your Business in an Emerging Market?
November 19, 2012
The opportunities in emerging markets are attractive, but only if your market strategy is carefully executed and monitored.
A Lease Is a Lease Is a ' Loan? Avoiding Recharacterization
November 19, 2012
This article explores the impact of recharacterization, and discusses the tests developed by courts to determine whether a lease will be considered to be a secured loan. Then, a review of the most recent cases shows the characterization tests in practice.
The 'Unfinished Business' of Failed Law Firms
November 14, 2012
Recently, two New York federal district courts reached conflicting decisions in the Coudert Brothers LLP and Thelen LLP bankruptcy cases with respect to a law firm's purported ownership interest in future profits from its former clients' matters pending on the date of the law firm's dissolution, or "unfinished business.
Traditional Cost Recovery
November 14, 2012
The firestorm of publicity regarding clients pushing back and refusing to pay for certain fees, and especially soft costs, begs the question: Is the traditional cost recovery model dying or perhaps already dead? The answer is no.
Fourteen Profitability Techniques Other Than More Hours and Higher Rates
November 14, 2012
This article describes 14 approaches to enhancing profitability other than working more hours and charging higher hourly rates.
IP News
November 02, 2012
Highlights of the latest intellectual property news from around the country.
Your Genes Are Not Patent Eligible, But Your 'Isolated' Genes Are
November 02, 2012
In a closely followed case involving the patentability of DNA sequences of the BRCA1 and BRCA2 genes, which account for most forms of inherited breast and ovarian cancer, the Federal Circuit largely followed its prior 2011 ruling and again held that isolated DNA sequences are patent-eligible subject matter.
DO YOU GIVE SAMPLES?
November 01, 2012
Every so often, in a particular area of a professional practice, somebody gets the bright idea to give samples ' to give a half hour of free advice as a way to entice a prospective client to ask for more. Two questions arise. Is it ethical? Is it good marketing?
Surviving Goliath
October 31, 2012
Despite David's victory in the Bible, the Goliaths of the world usually win. e-Commerce tells the same story, as many of the strongest retailers are equally big in the virtual world.
The Eighth Annual MLF 50: The Top 50 Law Firms in Marketing and Business Development
October 31, 2012
This year's submissions to the MLF 50 were so uniformly excellent, innovative and enthusiastic that it was almost impossible to choose the winners, let alone the Top Five.

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