The Consequences of an Insurance Company's Breach
April 26, 2012
A policyholder that establishes its insurance company was in breach need not necessarily show that particular costs were "covered" under the policy in order to recover them as contract damages resulting from the breach.
TOP 5 MYTHS OF ATTORNEY SELLING - PART II.
April 16, 2012
MYTH # 2 - Attorneys should step in to the business development process only after the marketing department develops a strategy. Ultimately, the onus is upon the attorneys to bring in (and keep) the business. The role of law firm marketing should support these goals with collateral materials, public relations activities, social media and identifying seminars and workshops that help facilitate network development. Once you have the information and sales training, plan a strategy to pursue the…
IT BOILS DOWN TO ONE CLIENT AT A TIME
April 03, 2012
Here's a little secret about professional services marketing. It always comes down to selling the individual clients ' one by one. And it doesn't matter if your firm is the largest or the smallest.
Top 5 Myths of Attorney Selling
March 30, 2012
MYTH #1: BUSINESS DEVELOPMENT AND LAW FIRM MARKETING ARE INTERCHANGEABLE TERMS Law firm marketing is about being found, not chosen. How you get found is through publicity, media outreach, networking, collateral materials, conducting and attending workshops. These tactics are the eyes, ears and interests of your potential client. But first you have to locate the target -- that's business development. Perhaps a more appropriate term for business development is "business generation," which requires (dare I write it)…
Product Review: Onit
March 30, 2012
Market statistics across all industries, including professional services, reveal that cloud products will drive the automation train. This is particularly true of Software-as-a-Service (Saas) products designed for small and medium-sized businesses.
Can an Employee Steal Social Media Influence?
March 30, 2012
As employment disputes commonly involve communications between or among employees, management and customers, it should come as no surprise that social media's role in workplace disputes has drastically increased in the last year. This article discusses recent social media cases and makes recommendations for what employers can do to better protect confidential information and trade secrets.
Random House Suit Brings Renewed Push For 'E-Book' Rights in Older Contracts
March 30, 2012
The e-book format continues to be a growing force in book publishing. Worldwide sales are predicted to reach nearly $10 billion by 2016 ' compared to $3.2 billion in 2011. Current publishing agreements offered by book publishers unambiguously transfer electronic rights as well as print rights. But whether licenses granted by authors in older book publishing agreements can be construed to embrace this new technology is a major question for the industry. The answer will determine whether traditional publishers, or authors and the digital startups that some of them now choose to license to, will control e-book publishing of lucrative classic titles. This
New Briefs
March 29, 2012
Highlights of the latest franchising news from around the country.
