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We found 6,382 results for "Marketing the Law Firm"...

Cow Harbour True Lease Characterization Decision 'Released'
March 29, 2012
Whether a lease is a "true" or "finance" lease has been debated in Canadian courts for decades in many different contexts. The Alberta Court of Queen's Bench recently released one of the most important recent decisions in this debate and provided significant guidance as to how leases are to be classified in insolvency cases.
Sales Speak: Making It Rain
March 28, 2012
While rainmaking is probably one of many good reasons an individual is moved into an Office Managing Partner leadership role, the more distance from the day-to-day requirements for rainmaking, the more inevitable is the erosion of those skills.
Career Journal: The 'Online' Resume
March 28, 2012
While the resume remains a critically important document ' one that in most instances is hard to do without ' the art form of presenting oneself continues to evolve.
The Voice of the Client: Billing As a Marketing and Business Development Tool
March 28, 2012
The following information and recommendations come directly from clients ' the consumers of your legal services.
Media & Communications Corner: What Matters in Client Reports
March 28, 2012
Done right, creating activity reports can be more than a regurgitation of effort and achievement ' they can be crucial tools to identify trends and business opportunities ...
Content Marketing and Web Analytics
March 28, 2012
The information generated by web analytics is a valuable tool to help lawyers and law firms plan ' and continuously improve ' their content and their online content distribution campaigns.
Leveling the Playing Field
March 28, 2012
The age of ESI changed everything in terms of how quickly and easily documents are created and then stored. As a consequence, every corporate defendant in a product liability case today can expect to spend thousands if not hundreds of thousands of dollars producing documents in discovery.
Proceed with Caution!
March 28, 2012
Law firms are trying to shift from survival tactics to the "New Normal" by addressing, not only the challenges they face, but also the changes they may have to make. However, there are few precedents for addressing many of the concerns.
Is Good Enough Good Enough?
March 28, 2012
Not doing something how others expect it to be done or not getting the result others anticipate or assume will be had can give rise to resentment, loss of trust, and ruined client relationships.
In the Spotlight: Master Lease Boilerplates
March 27, 2012
Preparing and negotiating sublease agreements can be much more difficult than preparing and negotiating lease agreements. This is especially true with respect to so-called "boilerplate" provisions.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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