BUSINESS DEVELOPMENT REVENUE GROWTH
February 09, 2012
BUSINESS DEVELOPMENT REVENUE GROWTH - Market gains do not happen automatically. And in our current economic environment, law firm marketing attorneys and professionals see real opportunities. Small and midsize firms have been scrappy with legal sales and are working to close with new clients that may previously not been accessible to them. So what do we recommend as business development consultants? Be accessible and respond quickly. Be amenable to new ideas and new ways of doing…
BUSINESS DEVELOPMENT REVENUE GROWTH
February 09, 2012
BUSINESS DEVELOPMENT REVENUE GROWTH - Market gains do not happen automatically. And in our current economic environment, law firm marketing attorneys and professionals see real opportunities. Small and midsize firms have been scrappy with legal sales and are working to close with new clients that may previously not been accessible to them. So what do we recommend as business development consultants? Be accessible and respond quickly. Be amenable to new ideas and new ways of doing…
COMPETING FOR CLIENTS
February 06, 2012
The transition from the past to the future is not yet complete ' and won't be as long as we ignore the competition part of legal marketing and reside in just the mechanics.
Document Renovation
February 01, 2012
Documents are the currency of law firms. Attorneys author, edit and submit thousands of documents daily. While content is the most important aspect of legal documents, and the majority of time should be spent on this, the formatting of a document can often create issues and burn up precious billable hours. The time spent reformatting and cleaning up documents can be reduced significantly if firms have a process in place for creating and fixing documents based on Microsoft Word's best practices.
UGC Campaigns and Right of Publicity
February 01, 2012
It is rights-of-publicity claims, because they are treated as property rather than as personal rights, and not other types of privacy claims, which are merely personal, that some courts have excluded from Communications Decency Act (CDA) immunity as a form of intellectual property.
An e-Cheapskate's Guide to Contracts
February 01, 2012
When confronted by contract after contract, day after day, which ones should an e-commerce executive actually read, so that she can spend some time running the business requiring all those contracts, and maybe even make some money?
The Balance Sheet
February 01, 2012
This article is the second installment in an ongoing series focusing on accounting and financial matters for corporate counsel.
e-Discovery Evolved: 2011 DIY Discovery Trends
February 01, 2012
By now, most corporations and law firms understand the complexities and realities of eDiscovery, and many organizations are re-examining their e-discovery processes and tools to gain efficiencies and reduce costs across the Electronic Data Reference Model (EDRM). With more options than ever before, litigation support professionals, lawyers and IT staff are grappling with these questions: Can my organization better manage costs and increase control over discovery by bringing e-discovery tools in-house or in-firm? Which components of the…
