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We found 6,352 results for "Marketing the Law Firm"...

LAW FIRM MERGERS - PART 4: MAXIMIZE THE ROLLOUT!
January 27, 2012
LAW FIRM MERGERS - PART 4: MAXIMIZE THE ROLLOUT! This is the final chapter on law firm mergers and the importance of early involvement by marketing leadership. What can you do to maximize the "rollout" which begins in earnest after the "launch" is over? It needs to identify what the marketplace really wants, and it delivers it. The launch is a press releasee. the rollout is the real meat and potatoes of merger marketing. It requires an…
LAW FIRM MERGERS - Part 2: Who Cares?
January 18, 2012
LAW FIRM MERGERS - Part 2: Who Cares? This is the second in our series on Law Firm Mergers and the importance of integrating the marketing leadership from both firms as early in the process as possible. Since clients and internal stakeholders will be the most impacted, how should a firm get more people to care? Well, what do people care about? While marketing in a merger situation is not conceptually unique, it is exponentially more complicated…
LAW FIRM MERGERS - Part 1.: A Strategic Checklist
January 11, 2012
LAW FIRM MERGERS - Part 1 : A Strategic Checklist We are bringing back an earlier series on law firm mergers since the number of mergers jumped 65% in 2011, according to the American Lawyer. The focus will be on why most underachieving law firm mergers share one fundamental deficiency. Over the next several columns, I'll identify a checklist to be used by the negotiating partners and marketing leadership to deal with it. The failure to work…
Anti-Corruption Practices Survey Highlights Challenges Facing Companies
December 28, 2011
One of the Big Four accounting firms ' Deloitte ' has released a survey of anti-corruption, anti-bribery, and anti-fraud practices and trends at companies around the world.
New Regulations Will Enhance Disclosure for Your Pension Plans
December 28, 2011
It's time for pension plan sponsors to get serious about their fiduciary obligations. Simply put, the employer's obligation for a plan doesn't end when it writes the check. It begins.
FCPA Investigation Costs ' Are You Covered?
December 28, 2011
The enormous size of the FCPA enforcement actions settlements as well as the outsized cost of investigating and defending FCPA actions has led the insurance industry to offer new FCPA insurance products, which are intended to offset the FCPA investigation and settlement costs. These products, however, should be reviewed carefully by the companies to determine their utility in light of the companies' FCPA exposure, existing insurance, and, of course, cost.
Time For a New Definition of Competence?
December 28, 2011
Does the innate need to appear "competent" help or hinder a professional's ability to develop business, develop future talent and give superior service to clients?
Marketing Change: Differentiation Amid Upheaval
December 28, 2011
In-house counsel have, after years of grumbling, finally motivated law firms to act differently, putting client needs above the law firms' own arcane business models and billing policies. However, few law firm leaders view these changes as positive, so many do a poor job of promoting their enhanced capabilities as a competitive advantage.
Smartphones and the Future of Practicing Law
December 28, 2011
For attorneys and law firm marketers, the advent of smartphones means a new frontier for gathering information ' and a new competitive arena.
PR, Technology and Branding
December 28, 2011
Most, if not all, law firms have a professional presence online these days, so that is no longer a key differentiator ' but what they do with these websites is. Smart firms are moving away from static text-only websites that look just like their competitors' websites and are rarely, if ever, updated with fresh content. And they're doing something else, too: focusing on branding.

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  • Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
    “Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
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  • Private Equity Valuation: A Significant Decision
    Insiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.
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  • Bankruptcy Sales: Finding a Diamond In the Rough
    There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
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