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We found 6,445 results for "Marketing the Law Firm"...

Moving Forward with Outsourcing in the New Legal Model
April 27, 2012
How do firms use and structure outsourcing most effectively under the new legal model and what are the opportunities that are available? This article provides the answers.
Take Ownership of Your Firm's Accounts Receivable
April 27, 2012
Most lawyers are familiar with and capable in marketing (winning the work) and production (doing the work effectively and efficiently), but they fail to grasp the importance of collections.
On the Path of Lease Resistance
April 26, 2012
New York practitioners representing a prospective retail tenant looking to enter into a new lease for space in an existing shopping center must recommend appropriate diligence prior to the client's entry into the new lease.
In the Spotlight: Fundamentals of Constructive Eviction
April 26, 2012
There are measures a landlord can take in drafting the lease to ameliorate the risk of losing a constructive eviction action.
Movers & Shakers
April 26, 2012
Who's doing what; who's going where.
The Consequences of an Insurance Company's Breach
April 26, 2012
A policyholder that establishes its insurance company was in breach need not necessarily show that particular costs were "covered" under the policy in order to recover them as contract damages resulting from the breach.
TOP 5 MYTHS OF ATTORNEY SELLING - PART II.
April 16, 2012
MYTH # 2 - Attorneys should step in to the business development process only after the marketing department develops a strategy. Ultimately, the onus is upon the attorneys to bring in (and keep) the business. The role of law firm marketing should support these goals with collateral materials, public relations activities, social media and identifying seminars and workshops that help facilitate network development. Once you have the information and sales training, plan a strategy to pursue the…
IT BOILS DOWN TO ONE CLIENT AT A TIME
April 03, 2012
Here's a little secret about professional services marketing. It always comes down to selling the individual clients ' one by one. And it doesn't matter if your firm is the largest or the smallest.
Top 5 Myths of Attorney Selling
March 30, 2012
MYTH #1: BUSINESS DEVELOPMENT AND LAW FIRM MARKETING ARE INTERCHANGEABLE TERMS Law firm marketing is about being found, not chosen. How you get found is through publicity, media outreach, networking, collateral materials, conducting and attending workshops. These tactics are the eyes, ears and interests of your potential client. But first you have to locate the target -- that's business development. Perhaps a more appropriate term for business development is "business generation," which requires (dare I write it)…
Product Review: Onit
March 30, 2012
Market statistics across all industries, including professional services, reveal that cloud products will drive the automation train. This is particularly true of Software-as-a-Service (Saas) products designed for small and medium-sized businesses.

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