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We found 6,382 results for "Marketing the Law Firm"...

How Small Firms Can Win the Marketing Marathon
January 31, 2012
At the root of marketing anxiety for small firm and solo lawyers is the perception that there are so many potential clients, so little time to reach them and so many options for pursuing them.
The FDA's New Guidelines on Financial Disclosure by Clinical Investigators
January 31, 2012
The FDA has recently updated its Guidance for Industry: Financial Disclosure of Clinical Investigators for the first time since 2001. This article briefly examines the key changes and their practical implications in product liability cases.
Leadership: Differentiation Amid Upheaval
January 31, 2012
Rather than struggle with how to cope in times of turmoil, all one needs to do is study what has worked in other market segments. The business lessons are clear and available for those who are looking.
Effective Practice Group Leaders
January 31, 2012
It is a business imperative for firms to improve the performance of their group leaders. This article sets forth three ways to achieve more effective practice group leadership in your firm.
Leadership and the 21st-Century Law Firm
January 31, 2012
As changes in the industry and profession continue to emerge it seems that leadership of 21st-century law firms may be increasingly less about doing more and more about doing things differently.
Train Your Associates and Watch Them Flourish ' and Business Grow
January 31, 2012
In this post-recession era, it has never been more important for lawyers to be educated and adequately equipped for new business development.
Laterals: Dangers and Opportunities
January 31, 2012
An astounding 48% of new partners have changed firms before becoming partner, according to a 2011 ALM Intelligence survey. What does this have to do with "lateraling"?
Career Journal: Emerging Success for Marketing Technologists
January 31, 2012
The technology segments of marketing departments have become an increasingly significant area of investment across industry lines. Within legal marketing, the focus of many firms this year will be on upgrading their capabilities in this rapidly-changing area.
A Call to Action
January 31, 2012
Enter to become a Value Champion!
Media & Communications Corner: It's Not Social Media, It's a Referral Generator
January 31, 2012
In deciding whether to reap the benefits of today's social-media platforms, the question for lawyers is not, "Would you like to get involved with social media?" The question is, "Would you like to get more referrals?"

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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