LAW FIRM MERGERS - PART 4: MAXIMIZE THE ROLLOUT!
January 27, 2012
LAW FIRM MERGERS - PART 4: MAXIMIZE THE ROLLOUT! This is the final chapter on law firm mergers and the importance of early involvement by marketing leadership. What can you do to maximize the "rollout" which begins in earnest after the "launch" is over? It needs to identify what the marketplace really wants, and it delivers it. The launch is a press releasee. the rollout is the real meat and potatoes of merger marketing. It requires an…
LAW FIRM MERGERS - Part 2: Who Cares?
January 18, 2012
LAW FIRM MERGERS - Part 2: Who Cares? This is the second in our series on Law Firm Mergers and the importance of integrating the marketing leadership from both firms as early in the process as possible. Since clients and internal stakeholders will be the most impacted, how should a firm get more people to care? Well, what do people care about? While marketing in a merger situation is not conceptually unique, it is exponentially more complicated…
LAW FIRM MERGERS - Part 1.: A Strategic Checklist
January 11, 2012
LAW FIRM MERGERS - Part 1 : A Strategic Checklist We are bringing back an earlier series on law firm mergers since the number of mergers jumped 65% in 2011, according to the American Lawyer. The focus will be on why most underachieving law firm mergers share one fundamental deficiency. Over the next several columns, I'll identify a checklist to be used by the negotiating partners and marketing leadership to deal with it. The failure to work…
FCPA Investigation Costs ' Are You Covered?
December 28, 2011
The enormous size of the FCPA enforcement actions settlements as well as the outsized cost of investigating and defending FCPA actions has led the insurance industry to offer new FCPA insurance products, which are intended to offset the FCPA investigation and settlement costs. These products, however, should be reviewed carefully by the companies to determine their utility in light of the companies' FCPA exposure, existing insurance, and, of course, cost.
Time For a New Definition of Competence?
December 28, 2011
Does the innate need to appear "competent" help or hinder a professional's ability to develop business, develop future talent and give superior service to clients?
Marketing Change: Differentiation Amid Upheaval
December 28, 2011
In-house counsel have, after years of grumbling, finally motivated law firms to act differently, putting client needs above the law firms' own arcane business models and billing policies. However, few law firm leaders view these changes as positive, so many do a poor job of promoting their enhanced capabilities as a competitive advantage.
PR, Technology and Branding
December 28, 2011
Most, if not all, law firms have a professional presence online these days, so that is no longer a key differentiator ' but what they do with these websites is. Smart firms are moving away from static text-only websites that look just like their competitors' websites and are rarely, if ever, updated with fresh content. And they're doing something else, too: focusing on branding.
