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We found 6,382 results for "Marketing the Law Firm"...

Succession Planning for e-Commerce
November 28, 2011
Everyone in the tech economy mourned the recent passing of Apple cofounder Steve Jobs. Even in an era of sweeping technological change, his innovations disrupted many business models well beyond Apple's own product markets. But only time will tell if he properly handled a challenge that faces every entrepreneur: succession.
Negotiating Protections for Sports Sponsors When Disputes Arise Between Teams and Players
November 28, 2011
Many writers, observers and enthusiasts following this year's professional sports labor disputes in both the NFL and the NBA focused solely on the players, the owners and the fans. But there is another group of stakeholders that is inevitably affected by a lack of labor peace: sponsorship partners.
Hanging Ten on the Wave of Change
November 23, 2011
We're on a wave of change that shows no signs of cresting. Here's how to keep your balance.
Technology in Marketing: The Top 10 Firm Website Best Practices
November 23, 2011
Whether via Google, a referral, or other source, prospective clients come to your website to learn about your firm's experience and track record, and to determine whether your attorneys have the expertise to meet their needs.
Client Speak: Client Feedback: Best Practices
November 23, 2011
Part One and Part Two of this article, which appeared in the July 2011 and September 2011 issues, respectively, discussed the nine components of <i>How</i> Client Feedback Best Practices. This last Part is devoted to the <i>By Whom</i> Best Practices.
The Rule of the Five Ws Works in a Crisis
November 23, 2011
Today's highly charged media environment, whether it's social media or television reporters, means that a crisis plan is a priority for even the smaller law firm.
Alternative Business Structures
November 23, 2011
Is the legal profession about to step down from its lofty heights into the nitty gritty of big business? If so, what would Alternative Business Structures mean for marketing the law firm?
The Supreme Court and Product Liability
November 23, 2011
The Supreme Court decided less than a handful of product liability cases last term. But those it did decide will have great significance in the areas of personal jurisdiction over foreign manufacturers, and federal preemption of state law.
<B><I>BREAKING NEWS:</b></i> <b>Merck Settles Vioxx Case for $950 Million</b>
November 23, 2011
Merck &amp; Co., Inc. became the latest healthcare company to strike a major settlement with the Justice Department on Nov. 22, agreeing to pay $950 million to resolve criminal and civil charges stemming from its marketing of the painkiller Vioxx.
Cozen O'Connor's Landlord Disputes Firm's Complaints
November 22, 2011
Cozen O'Connor's landlord says its building is completely up to par, despite complaints from the law firm that the elevators are dangerous and do not work; the roof leaks; and the plants look shabby.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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