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We found 6,352 results for "Marketing the Law Firm"...

Challenges and Adjustments in a Merger
September 28, 2011
There is little or no honeymoon period after the marriage of a smaller firm with a much larger one. However, the drama that results from the merger need not ' and should not ' end in tragedy for the partners from the smaller firm.
Professional Development: The One Thing You Must Do in Your Marketing
September 28, 2011
If you fail to keep in touch with your prospects on a regular basis, your business development efforts will likely fall short of your hoped-for results.
The Place to Network: What's So Good About Hosting an Event?
September 28, 2011
The intent of this column is to provide a framework for identifying the relative benefits of hosting an event. How can we turn an event into a means for generating revenue?
The Business of Branding: Put Some Poetry in Your Marketing
September 28, 2011
How you say something is as important as what you say. If content is king, then delivery is its scepter, crown and cape.
Technology in Marketing: Google+. Rethinks Online Privacy
September 28, 2011
There's a fairly robust legal community developing on Google+. Here's what you need to know.
Effecting Change in Franchise Networks
September 26, 2011
This two-part series looks at the law governing a franchisor's ability to effectuate broadscale changes to its network. Part Two herein examines franchise network change triggered by an acquisition of the franchisor.
On the Move
September 26, 2011
Who's going where; who's doing what.
LEGAL SALES - QUESTIONS ABOUT THE PROSPECTIVE CLIENT
September 16, 2011
lEGAL SALES - QUESTIONS ABOUT THE PROSPECTIVE CLIENT In law firm business development, when preparing for a prospective client meeting, it's important to not only prepare your pitch, but also to prepare answers. Doing your homework on the client is the most important research you can do before you are in the RED ZONE, ready to make a pitch. When you show up to the meeting, being able to show them you've done research about their…
Announcing The Seventh Annual MLF 50
September 07, 2011
Criteria for entering this year's Seventh Annual MLF 50 ' AND the brand-new Magnificent 25!
NO, NOT THE FIRM ... THE MARKET
August 31, 2011
A marketing plan should focus not on the firm, but on the individual practice. When this is done effectively, not only does the plan work, but this kind of program redounds to the entire firm.

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  • Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
    “Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
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  • Private Equity Valuation: A Significant Decision
    Insiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.
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