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We found 6,382 results for "Marketing the Law Firm"...

Challenges and Adjustments in a Merger
September 28, 2011
There is little or no honeymoon period after the marriage of a smaller firm with a much larger one. However, the drama that results from the merger need not ' and should not ' end in tragedy for the partners from the smaller firm.
Professional Development: The One Thing You Must Do in Your Marketing
September 28, 2011
If you fail to keep in touch with your prospects on a regular basis, your business development efforts will likely fall short of your hoped-for results.
The Place to Network: What's So Good About Hosting an Event?
September 28, 2011
The intent of this column is to provide a framework for identifying the relative benefits of hosting an event. How can we turn an event into a means for generating revenue?
The Business of Branding: Put Some Poetry in Your Marketing
September 28, 2011
How you say something is as important as what you say. If content is king, then delivery is its scepter, crown and cape.
Technology in Marketing: Google+. Rethinks Online Privacy
September 28, 2011
There's a fairly robust legal community developing on Google+. Here's what you need to know.
Effecting Change in Franchise Networks
September 26, 2011
This two-part series looks at the law governing a franchisor's ability to effectuate broadscale changes to its network. Part Two herein examines franchise network change triggered by an acquisition of the franchisor.
On the Move
September 26, 2011
Who's going where; who's doing what.
LEGAL SALES - QUESTIONS ABOUT THE PROSPECTIVE CLIENT
September 16, 2011
lEGAL SALES - QUESTIONS ABOUT THE PROSPECTIVE CLIENT In law firm business development, when preparing for a prospective client meeting, it's important to not only prepare your pitch, but also to prepare answers. Doing your homework on the client is the most important research you can do before you are in the RED ZONE, ready to make a pitch. When you show up to the meeting, being able to show them you've done research about their…
Announcing The Seventh Annual MLF 50
September 07, 2011
Criteria for entering this year's Seventh Annual MLF 50 ' AND the brand-new Magnificent 25!
NO, NOT THE FIRM ... THE MARKET
August 31, 2011
A marketing plan should focus not on the firm, but on the individual practice. When this is done effectively, not only does the plan work, but this kind of program redounds to the entire firm.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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