CRM Success: Small Steps Now, Big Payoff Later
August 29, 2011
Client relationship management (CRM) has an uneven record of success in the legal field. In the past, many CRM systems served as glorified contact databases that were rarely updated and even less frequently used for any meaningful purpose. As newer solutions have emerged, legal CRM has begun its slow rise to what it is today within many firms ' a key technological element of a client-centered operational strategy.
What Document Management System Is Right For You?
August 29, 2011
Evaluating document management systems, looking at the different features available, and determining what is best for your firm can be a daunting task. This article provides helpful information on the most common document management systems used within law firms to make these decisions easier.
e-Discovery Technology for the $100,000 (or Less) Case
August 29, 2011
One of the main trends mentioned by many at LegalTech NY was e-discovery technology solutions for smaller cases. Historically, e-discovery technology tools have been geared toward the largest of cases from a document and data volume standpoint. Cases with smaller volumes (and often, less dollars at stake), however, have the same needs for efficiencies in the e-discovery process. Fortunately, there are several solutions that benefit these smaller cases.
LESS IS MORE - Make the Most of Client Meetings
August 24, 2011
LESS IS MORE - Make the Most of Client Meetings "The more you say, the less any audience is likely to remember."-David Bartlett To excell at law firm marketing, we're always stressing the importance of listening to your client; but what about speaking? When it comes to speaking with clients, you must focus on keeping it simple. In any meeting with existing or potential clients, there are two things you need to know: your "takeaway" message and…
What's Your Twitter Level?
July 29, 2011
There was a time when big, respectable law firms would never use silly words like "tweet," "Twitter" and "Twitterverse," but that seems to be changing, at least for some firms. Let's look at which American firms are actively tweeting and how they are making Twitter part of their marketing strategy.
From Dissonance to Consonance: Skoler, Abbott & Presser and Orion SFE
July 28, 2011
For over 40 years, Skoler, Abbott & Presser has exclusively practiced labor and employment law. A boutique firm, we have a main office in Springfield, MA, and two satellite offices ' one in Worcester, MA, the other in Meriden, CT. I have been the firm's bookkeeper for 14 years and recently played a vital role in my firm's decision to purchase new financial and practice management software.
Office 2010 Purchase and Installation Decisions
July 28, 2011
We all know how budget constraints, deployment, support, client needs and training resources can ' and often do ' affect IT managers' decisions on which software to purchase and deploy. However, when updating to Office 2010, there is more to it than meets the eye ' and the Microsoft Office 2010 marketing presentations can be very enticing.
