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We found 6,382 results for "Marketing the Law Firm"...

Damages and DIY: Coverage for Corrective Measures Undertaken By the Insured
May 26, 2011
In some circumstances, there is a strong argument that internal costs the insured incurs to remediate the harm it has caused a claimant can constitute covered damages that the insurer must reimburse.
Market Potential for Franchising in Africa
May 26, 2011
Several African countries are demonstrating that they have the market size, growth, opportunities, and developing laws to support franchise development that would be attractive to forward-thinking, established franchisors and entrepreneurs looking for new investments.
Customs and Border Protection Trademark Letter Rulings: A Valuable and Underused Tool?
May 26, 2011
Customs and Border Protection service ("CPB"), part of the Department of Homeland Security, offers interested parties the right to request letter rulings ' advisory opinions about contemplated imports.
Understanding Your Firm's Organizational Culture As a Path to Success
May 26, 2011
The leaders of modern organizations, law firms included, are beset with exhortations to change. How do you drive it? How can the firm look different tomorrow than it did today?
Web Technology Your Firm Should Be Using Now
May 26, 2011
With so many competing interests for limited marketing dollars, what web technology should your firm be employing? Here are essential technology tools you need to be using now.
No Cold Calling Agreements
May 26, 2011
Law firms seeking restrictions on cold calling from the recruiters with which they work would be prudent to use restraint and limit the scope of such agreements to terms they feel confident can be justified.
Professional Development: A Key Business Development Skill: Effective Networking
May 25, 2011
The following are a few tips that will help you feel prepared and confident going into networking situations.
Technology in Marketing: Web Technology Your Firm Should Be Using Now
May 25, 2011
With so many competing interests for limited marketing dollars, what web technology should your firm be employing? Here are essential technology tools you need to be using now.
The Place to Network: The Fundamentals of Successful Cross-Selling
May 25, 2011
Most law firm partners generally have no objection to the idea of cross-selling, but they don't do much about it. Cross-selling is really just another way of describing the purchase of legal services by clients from more than one practice area.
The Business of Branding: Are You an 'Innie' or an 'Outie'?
May 25, 2011
Should law firms move their marketing and creative in-house and ' more important ' is it a good idea? The topic has garnered a lot of discussion, both pro and con.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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