Depreciating Assets Online
April 01, 2004
The Internet may be destroying your most valuable asset ' whether you know it or not. Day in, day out, your reputation and brand image may be deteriorating, simply by being part of the Net's price-cutting bazaar. This depreciation occurs when online resellers aggressively promote discounts on branded products ' without the brand owner's consent or awareness. It's a problem for your company because brand image may have no meaning in a world dominated by advertisements touting the lowest prices or discount merchandise.
Developments of Note
April 01, 2004
Recent developments in e-commerce law and in the e-commerce industry.
Applying the EU's Data Protection Law
April 01, 2004
Given the ever-increasing amount of data that is collected and the sensitivity surrounding the use of personal data for market research and e-commerce purposes, Web site owners need to be aware of how they use the information they have collected and their obligations to the individuals concerned. In Europe, the European Union (EU) Data Protection Directive 1995 (Directive) aims to provide a working balance between the needs of data users and the public by facilitating and encouraging the free movement of personal data, while at the same time respecting the fundamental rights and freedoms of individuals ' notably their right to privacy. The Directive is intended to harmonize the position in European member states that, in the past, afforded different levels of protection to individuals. In particular, the Directive gives national regulators powers to control what type of data can be processed abroad and allows them to halt exports of personal data to countries deemed not have adequate protection, such as the United States.
Best Practices for e-Mail Filtering
April 01, 2004
Particularly during the last 2 years, the onerous task of filtering e-mail messages has grown to become a business and operational necessity ' largely because of the influx of spam, as well as regulations and legislation mandating retention of e-communications such as e-mail and, increasingly, instant messages. Coupled with the traditional reasons for filtering ' malicious code attached to or embedded within the message, and inappropriate or sensitive message content ' filtering technologies and the market are experiencing radical change. This shift makes purchasing and implementation decisions difficult, but e-commerce enterprises, especially new and fledgling ones, must be on guard against attack, whether inadvertent or deliberate, and they must meet regulatory requirements.
WARNING! Employees' Entertainment May Be Employers' Headache
April 01, 2004
Most employers have come to realize that personal use of the Internet at work by employees can decrease productivity, and that employees downloading inappropriate material can lead to hostile work environment claims. What many employers have not yet thought about is the potentially explosive problems facing them as the music industry continues its crackdown on those who illegally download and share pirated music files over the Internet.
A Patch in Time Saves Nine: Liability Risks for Unpatched Software
April 01, 2004
Computer security issues are commanding rapidly increasing attention from companies, due to increases in both targeted attacks from hackers, and Internet viruses and worms that affect numerous computer systems simultaneously. For both types of attacks, an important line of defense for a company is to make sure that its computers run only updated software, including the use of "patches" to repair identified security holes. Computer security experts have long recommended prompt installation of patches, invoking the old saw that "a stitch in time saves nine." This article suggests that risks of legal liability for companies that do not apply security patches promptly are significant and increasing.
Decision of Note: <B>CA's USPA Covers Computer-Altered Likeness</B>
April 01, 2004
The Court of Appeal of California, Second Appellate District, Division Seven, decided that claims over the use of computer-altered likenesses of the plaintiffs in children's television programming were covered by the Uniform Single Publication Act (USPA), Calif. Civ. Code Sec. 3425.1 <i>et seq.</i> Thus, the claims were barred by California's relevant two-year statute of limitations. <i>Long v. The Walt Disney Co.</i>, B164750.
Impact of Foreign Tax Credits On Composer's Royalties
April 01, 2004
There has long been a dispute between songwriters and publishers as to whether songwriters are entitled to a proportional share of a publisher's savings resulting from foreign tax credits. A recent decision of New York's highest court, the Court of Appeals, resolved this issue in favor of the publisher. Under the ruling, absent express contractual language to the contrary, a songwriter is not entitled to share in the benefit of foreign tax credits taken by his or her publisher. Drafters and negotiators should take particular note of this development.
