Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,445 results for "Marketing the Law Firm"...

<b>Practice Notes: </b>Reality TV Shows Give Lawyers New Client Base
February 28, 2011
The rise of reality TV may have hurt the market for writers and actors, but it has provided an additional income stream for a select group of entertainment attorneys. One reason: union rules governing wages, breaks and time worked don't apply to reality shows. As a result, media companies can hire people who are happy, at least initially, to be on TV for little pay.
<b><i>Persona Rights on Trial</b></i> Inside the Nevada Litigation by Bob Marley's Heirs Against the Unauthorized Use of Marley's Image
February 28, 2011
Celebrities have often used claims of unfair competition by false association or false endorsement under '43(a) of the federal Lanham Act as a basis for recourse against the unauthorized use of aspects of their identities and personas. The potency of a celebrity association claim was recently reinforced in the U.S. District Court for the District of Nevada.
Online Shopping in Germany
February 28, 2011
In at least one area dealing with e-commerce law designed to protect consumer interests, the United States ' typically a leader in e-commerce ' has caught up with European law with the recently passed Restore Online Shoppes' Confidence Act ("ROSCA").
The Trials and Tribulations of Locating Expert Witness Talent
February 28, 2011
A case lost, repealed or rejected because of experts is far more common than it should be, and is often caused by attorneys hiring inappropriate or underqualified experts to testify for e-commerce and other types of enterprises, or by hiring no experts.
Building Your e-Commerce Company Wisely From the Start
February 28, 2011
For entrepreneurs, the movie <i>The Social Network</i> teaches one clear lesson (for which the movie ticket, even with popcorn and parking, will be far less expensive than a real-world fight with one's partners): The failure to properly document the ownership of a new company leaves the door open for all involved to spend thousands of dollars in legal fees to sort the mess out later.
Closing the Profit Motive in the CAN-SPAM Act
February 28, 2011
Recently, a number of small entities and e-mail service providers have sought to use the CAN-SPAM Act to profit from the receipt of spam, but have faced increased scrutiny from federal courts. This article discusses the CAN-SPAM Act generally, some notable spam judgments, and recent decisions interpreting the standing requirements under the federal statute.
<b><i>Commentary:</b></i> Trademarked Keywords Become Legitimate PPC Targets
February 28, 2011
Since 2009, the legal landscape relating to PPC keyword triggers has continued to evolve, with a number of events that will please those of us who believe that the use of a trademarked term to trigger a PPC ad is not inherently a trademark infringement.
Florida's Over-Regulation of Attorney Speech
February 27, 2011
It started with what probably sounded like a good idea at the time: a 2008 effort by the Florida Bar to amend the state's baroquely detailed attorney advertising rules to account for the ways in which attorneys use Web sites. But it went too far.
Professional Development: Marketing from a Young Partner's Perspective
February 27, 2011
For most new partners, marketing requires a commitment to effectuate a deliberate plan over multiple years. Build on your skills and prior experiences and develop a niche ' something unique to offer clients and referral sources.
The Anatomy of a Successful Business Development Coaching Program
February 27, 2011
Firms must assess their goals and culture to design the most effective program for the firm. Providing attorneys the much needed, and desired, training will lead to a thriving practice for years to come.

MOST POPULAR STORIES