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We found 6,382 results for "Marketing the Law Firm"...

Developing Client Loyalty Brings Both Firm Growth and Client Value
December 22, 2010
Today and in the future, a successful law firm's culture must include investment in the business-development sales engine. While classical marketing investments continue to be needed, they are no longer enough.
Get on the Winning Side of Alternative Fee Transactions
December 22, 2010
Marketers at mid- to large-sized firms can win more business from major corporate clients by offering alternative fee arrangements ("AFAs") ' despite the bipolar response of companies to them.
Think Big Picture for Firm Pitches
December 22, 2010
At a time of great debate on traditional versus social media and the best means of contacting prospective clients, it is worth examining the essentials of successfully pitching a reporter on your law firm's news.
ACC Value Challenge
December 22, 2010
We have all heard about the ACC Value Challenge and much has been done to help in-house counsel close the gap between legal budgets and value received from law firms.
Legal Times, They Are a'Changing
December 22, 2010
The year 2010 was another challenging one for the legal services community nationwide, though there have been some signs of stabilization.
Letter from the Editor
December 22, 2010
A Note from the new Editor-in-Chief of Marketing the Law Firm
Recent Developments in Class Actions
December 22, 2010
This article reviews two cases ' one decision and one case under review by the U.S. Supreme Court ' in which class counsel sought certification of a class after a similar class was denied certification in another jurisdiction.
In Search of the New Professionalism Through Multi-Generational Lenses
December 22, 2010
Differences in generational perspectives can bring frustrations, resentments, inefficiencies and threats to professionalism ' but don't have to. Handled positively, differences can produce productive, engaging, harmonious, career-enhancing outcomes.
Second Circuit Strips Pharmaceutical Sales Reps of Their Exempt Status
December 21, 2010
The Second Circuit recently held that pharmaceutical sales reps do not fall under any of the exemptions to overtime payment requirements under the Fair Labor Standards Act ("FLSA"). The court's decision significantly impacts the classification of pharmaceutical sales reps in the industry.
In the Marketplace
December 21, 2010
Highlights of the latest equipment leasing news from around the country.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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