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We found 6,382 results for "Marketing the Law Firm"...

Media & Communications Corner: 21 Top Web Tools
November 29, 2010
Read on for the 21 Web tools that are not only useful and cutting-edge, but easy to use.
The Business of Branding: What Legal Marketers Can Learn from Consumer Branding
November 28, 2010
There are a number of things that we as marketers could learn from the consumer side as we prepare our marketing plans for the coming year.
Spotlight on Innovation
November 28, 2010
A look at a new business development system.
Farewell to MLF
November 28, 2010
A note to readers from the outgoing Editor-in-Chief.
How to Stay off the Hook for TCPA Claims
November 28, 2010
Under the TCPA, a customer can sue for calls to a cell phone using an automatic telephone dialing system or artificial or pre-recorded voice, and seek $500 for each violation.
My Agent Did What?
November 26, 2010
This article examines the risks presented by the use of third parties when doing business internationally, with a focus on the potential for liability under the United States' Foreign Corrupt Practices Act ("FCPA").
Current Market Refocuses Attention on 'SNDA' Agreements
November 26, 2010
This article discusses a loan document that requires execution by tenants of the subject property, the Subordination, Non-Disturbance and Attornment Agreement, commonly referred to as an SNDA.
The Operating Expense Gross-Up
November 26, 2010
Landlords and tenants that include property taxes as a variable expense for purposes of a gross-up provision should provide for a thorough and detailed accounting methodology to avoid disputes when those expenses are billed.
Insider Trading: It's Not Just for Suits
November 26, 2010
On Sept. 30, 2010, the SEC brought an insider trading case against two railroad employees and their relatives, alleging that the defendants reaped more than $1 million in illegal gains by trading on nonpublic information about the planned takeover of the railroad company.
Movers & Shakers
November 23, 2010
Who's doing what; who's going where.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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